Vue d'ensemble
Make intelligent, informed decisions around inclusive content investments
Content creators, distributors and brands need to make smart investments in inclusive content that is engaging today’s increasingly diverse audiences. Comparing programming diversity to audience diversity can be difficult without a deep understanding of representation on screen and advanced, detailed audience demographic data.
Designed to accelerate diversity and equity in media, Gracenote Inclusion Analytics, part of Gracenote’s Content Analytics suite of offerings, illuminates representation of on-screen talent compared with audience diversity. The solution empowers content owners, distributors and brands to make better informed decisions around inclusive content investments.
Gracenote Inclusion Analytics compares content diversity to audiences, taking into account gender, race, ethnicity, LGBTQ identity and disability. It evaluates inclusion metrics across catalogs, genres and platforms empowering creators to take advantage of key opportunities for more diverse programming–while supporting the discovery of inclusive content by viewers.
Caractéristiques
Les mesures de l'analyse d'inclusion de Gracenote sont les suivantes
Part de la distribution
Mesure le degré de représentativité de la distribution dans l'histoire du programme.
Part de l'écran
Mesure la visibilité du groupe identitaire dans le programme.
Indice d'opportunité d'inclusion
Mesure la représentation à l'écran par rapport à la société.
Part d'audience
Mesure la comparaison entre la représentation à l'écran et l'audience.
Use cases
Inclusivity data for content creators, distributors and brands
distributors
Répondre à des questions cruciales telles que
• What types of programming are resonating with diverse audiences?
• How can I support casting more diverse talent?
• How can I enable greenlighting a diverse slate of programs?
Distributeurs de contenu
Répondre à des questions cruciales telles que
• What does representation look like across our content portfolio and what are opportunities for acquiring programming to grow a more diverse audience base?
• How can I showcase diverse content for ad sales opportunities?
• How can I surface diverse programming in video guides and content recommendations?
Advertisers, agencies and brands
Répondre à des questions cruciales telles que
• How do we target inclusive content for product placement, advertising and other messaging opportunities?
• Is my brand funding the type of content that I want to be known for funding?
• How should I allocate my investments to better meet my goals on inclusivity?
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