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Perspectives

Discover the latest Nielsen insights based on our robust data and analytics to connect and engage with…

Digital & technology
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Articles

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Le dossier : Tendances de l'écoute audio aux États-Unis au quatrième trimestre

Découvrez les dernières tendances en matière d'écoute audio grand public dans le rapport The Record de Nielsen pour le quatrième trimestre 2025.

Les médias
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Rapport

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The Black influence: How Black culture & identity drive the market

Get the key insights into the Black audience trends and identities that brands need to know to earn Black…

Publics
4mins read

Articles

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Les favoris des fans stimulent l'esprit festif des fêtes

Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?

TV & streaming
3mins read

Rapport

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Tops of Sports – Media trends shaping sports marketing for 2026

Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…

Sports & gaming
3mins read

Articles

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Pourquoi la stratégie importe plus que les outils de mesure dans le domaine du marketing

Unlock sustained ROI. Find out how aligning your measurement strategy to core business goals is the key to…

Performance en matière de marketing
5mins read

Articles

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Besoin de savoir : Qu'est-ce que l'audimat Nielsen ?

Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…

Advertising
4mins read

Rapport

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Des points aveugles aux points lumineux : comment les CMO indiens gagnent avec des données unifiées

India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…

Advertising
4mins read

Articles

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Pourquoi les annonceurs ne peuvent pas ignorer le pouvoir d'achat des anciens combattants

With 16 million veterans in the U.S., advertisers should consider the unique buying habits of this audience in…

Publics
4mins read