The January winter weather encouraged people to spend more time in front of their TVs. Poles consumed video content for an average of 4 hours and 17 minutes per day, 5 minutes longer than in December 2024. At the same time, slightly fewer people turned on their TVs on a daily basis after the busy holiday season, which translated into a 2% drop in daily video content reach.
Streaming has been growing month after month, reaching a record 9.7% share of total TV viewing in January (up from 9.5% in December and 7.6% a year earlier). Netflix overtook YouTube to become the leader among streaming platforms, increasing its share of total TV screen viewing to 2.3% (from 2.2% in December). YouTube lost slightly, falling to 2.1% (from 2.3% in December). Player, Apple TV and Max also posted increases, which translated into another rise in streaming in total TV screen viewing.
A propos de The Gauge™
The Gauge™ a été créé pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision sur les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge™ aux États-Unis en mai 2021.
A propos de la méthodologie The Gauge™
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de The Gauge™ en utilisant des comparaisons de méthodologies.
