Viewer behaviors in January were quite similar to those in December. As we saw in December, Poles spent 90% of their TV time watching traditional programming. They accessed this programming through cable, satellite and terrestrial sources. Poles did increase their streaming viewership in January, rising to 5.9% from 5.6%, with Netflix and YouTube accounting for a combined 3.1% share of TV.
À propos de la The Gauge
The Gauge a été créée pour fournir à l'industrie des médias une analyse mensuelle de l'utilisation de la télévision à travers les principales plateformes de diffusion de la télévision. Nielsen a publié sa première édition de The Gauge aux États-Unis en mai 2021.
À propos de la méthodologie de The Gauge
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Pologne a créé cette itération de la The Gauge en utilisant des méthodologies conceptuellement similaires à celles de la version américaine. Les différences méthodologiques doivent être prises en compte lors de toute comparaison.
