Viewer behaviors in January were quite similar to those in December. As we saw in December, Poles spent 90% of their TV time watching traditional programming. They accessed this programming through cable, satellite and terrestrial sources. Poles did increase their streaming viewership in January, rising to 5.9% from 5.6%, with Netflix and YouTube accounting for a combined 3.1% share of TV.
About The Gauge
The Gauge was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge in the U.S. in May 2021.
About The Gauge Methodology
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.
Nielsen Poland created this iteration of The Gauge using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.