– News.com.au retains top spot
– Top six entities hold their positions in the rankings
Sydney, Australia – 23 May 2017 (amended 30 May 2017): The Current Events & Global News subcategory reached 13.4 million Australians according to the latest data from Nielsen Digital Ratings (Monthly).
Il y a eu quelques mouvements dans le classement des dix premiers
ABC News Websites (4.9 million, +1%), Nine.com.au (4.7 million, +3%) and Smh.com.au (4.1 million, -1%) kept their second, third and fourth positions respectively.
Daily Mail Australia (-8%) et The Guardian (+3%) occupent les cinquième et sixième places avec des audiences uniques de 2
Yahoo7 News Websites, including The West Australian, jumped three spots to rank in seventh position (2.8 million, +19%) followed by Herald Sun (2.5 million, -2%), The Daily Telegraph (2.4 million, -5% and the BBC (2.2 million, -12%).
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUBCATEGORY, APRIL 2017 – Amended 30 May 2017
|
Name |
Audience unique (000) |
Nombre de pages vues par personne |
Sessions Per Person |
Time Per Person (hh:mm:ss) |
|
news.com.au |
6,015 |
44 |
13 |
00:54:55 |
|
Sites web d'ABC News |
4,912 |
19 |
8 |
00:23:30 |
|
nine.com.au |
4,698 |
34 |
12 |
00:59:21 |
|
smh.com.au |
4,078 |
30 |
11 |
00:48:07 |
|
Daily Mail Australie |
2,917 |
22 |
12 |
00:30:59 |
|
The Guardian |
2,912 |
12 |
7 |
00:29:04 |
|
Yahoo7 Sites web d'information |
2,820 |
12 |
9 |
00:16:26 |
|
Herald Sun |
2,457 |
19 |
9 |
00:33:17 |
|
Le Daily Telegraph |
2,360 |
13 |
8 |
00:25:58 |
|
BBC |
2,235 |
25 |
12 |
00:47:13 |
Source : Nielsen Digital Ratings (mensuel) avril 2017
For further information, contact:
ICON International Communications
Catharina Boer
T: + 61 439 028 285
E: cboer@iconinternational.com.au
EXPLICATION DE LA RÉÉDITION
On May 30, 2017, Nielsen re-released the April 2017 Digital Ratings (Monthly) data that was originally sent to clients and published here on May 23, 2017.
The re-issue was due to a data production issue that resulted in smartphone and tablet data for some websites to be under-reported for the month of April 2017. Originally, Nielsen had attributed the declines from March 2017 – April 2017 to the occurrence of Easter, ANZAC Day and school holidays. After in-depth analysis conducted by Nielsen it was uncovered that this was a production issue.
Nielsen’s Executive Director, Media, Monique Perry, said: “Nielsen found smartphone and tablet audiences were under-reported for entities containing URLs which were first observed in the data during a 10-day period from April 20 to April 30. The average unique audience impact to all 3,285 reported brands was approximately 3%. Of this, 287 brands were impacted by more than 10%.”
Perry pointed out that with the inclusion of the new URLs, all impacted brands saw an increase in unique audience compared to the April 2017 data released last week. In addition, sites with static URLs were not affected and all other URLs were accurately reported across desktop. Mobile app numbers were not impacted. There was very little impact to the total market line with no change to total online audience. Sessions per person increased by 1% and time per person by 2%.
Nielsen a maintenant publié les données corrigées des Digital Ratings (Monthly) d'avril 2017 pour tous les clients.
To ensure this issue cannot happen again, Nielsen has put in place additional automated and manual checks to proactively identify and correct in the future.
