There’s no denying the importance of understanding how your advertising is resonating, especially in the fast-evolving digital realm. The depth of available data, however, is constantly evolving, and not all data sources provide thorough metrics. That’s where Nielsen Digital Brand Effect has the edge.
And today, that edge just got a little sharper. That’s because we’ve amplified Nielsen Digital Brand Effect, the industry leader in measuring the resonance of digital brand advertising campaigns, by adding brand lift by placement metrics into the interface. That means campaign performance can be drilled down to how a specific placement of a specific ad within a specific site is doing. Measuring brand lift performance at the placement level unlocks the most granular view to help advertisers, agencies, publishers and platforms evaluate the most and least effective placements within a campaign.
Que peuvent attendre les clients de l'ajout de l'effet de levier de la marque par le placement ? Une campagne publicitaire de marque typique compte en moyenne 100 placements*. Les clients ont désormais accès à ce niveau d'information granulaire dans une interface en temps réel pour prendre des décisions d'optimisation précises alors que la campagne est toujours en cours.
With the increased number of data points available, we’ve also released a new bulk upload tool to simplify the analysis process. The bulk upload tool allows clients to easily rename and group placement and creative data by simply uploading a Microsoft Excel document into the Digital Brand Effect interface.
Ces publications continuent de montrer l'engagement de Nielsen Digital Brand Effect à aider les clients à comprendre l'efficacité de leurs dépenses publicitaires pour les marques numériques.
*Campagnes mesurées par Nielsen Digital Brand Effect.
