Les réseaux RADAR de la radio atteignent plus de 180 millions d'auditeurs diversifiés chaque semaine
New York – Sept. 16, 2014 – Nielsen (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, today reported in its September 2014 RADAR® Radio Network Ratings that more than 180 million Americans age 12 or older listened to a network radio commercial during an average week. The 46 networks measured by Nielsen RADAR reach 67.7% of the U.S. population each week.
Nielsen RADAR estime l'audience des publicités diffusées par les affiliés des réseaux abonnés. Les estimations d'audience de RADAR ne tiennent pas compte de l'écoute de tous les programmes radio du réseau.
RÉSULTATS D'AUDIENCE CHOISIS DU RAPPORT RADAR DE NIELSEN DE SEPTEMBRE 2014
Le rapport RADAR de septembre 2014 démontre l'attrait de la radio en réseau pour un large éventail d'âges et de marchés. Les publicités diffusées sur les 46 réseaux radio mesurés ont atteint :
- 67.7% of persons aged 12+ (180.4 million listeners)
- 70.6% of persons aged 18-49 (95.0 million listeners)
- 71.4% of persons aged 25-54 (89.4 million listeners)
- 62.5% of Hispanics aged 12+ (26.8 million listeners)
- 74.4% of African-Americans aged 12+ (25.3 million listeners)
Le rapport RADAR de septembre 2014 démontre également l'étendue de la portée de la radio en réseau dans les 25 principales DMA® (Designated Market Areas) :
- 69.7% of persons aged 12+ (93.8 million listeners)
- 73.3% of persons aged 18-49 (50.6 million listeners)
- 73.9% of persons aged 25-54 (48.2 million listeners)
- 66.0% of Hispanics aged 12+ (17.8 million listeners)
- 75
Editor’s Note: The number of networks and their affiliates vary over time as the networks adjust to meet marketplace needs. These fluctuations affect the audience estimates for a particular RADAR report but are not indicative of a change in network radio as a whole because not all network radio is reported in RADAR.
À PROPOS DU RAPPORT RADAR DE SEPTEMBRE 2014
Nielsen’s RADAR (Radio’s All Dimension Audience Research) September 2014 Report is the standard currency for national network radio ratings and measures 46 individual radio networks. These networks are operated by AdLarge Media, American Urban Radio Networks, Crystal Media Networks, Premiere Networks, United Stations Radio Networks and Westwood One.
The sample size for the RADAR September 2014 Report is 396,013 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs.
The RADAR September 2014 Report includes data the total US, including all 48 Nielsen PPM® markets, 227 Nielsen diary metros. The survey period for RADAR 122 covers Jun. 20, 2013 to June. 18, 2014.
The Company has developed the Portable People Meter™ (PPM) and the PPM 360™, new technologies for media and marketing research.
Portable People Meter, PPM, and PPM 360 are marks of Nielsen Audio Inc.
RADAR est une marque déposée de Nielsen Audio Inc. DMA est une marque déposée de The Nielsen Co. (U.S.) LLC.
Les cotes PPM sont basées sur des estimations d'audience et représentent l'opinion de Nielsen. Elles ne doivent pas être considérées comme précises ou représentatives d'un groupe démographique ou d'un marché radiophonique.
A PROPOS DE NELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
PRESS CONTACT:
Jon Miller, jon.miller@nielsen.com, 410-794-2665
