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Perspectives
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En vedette
Perspectives
Discover the latest Nielsen insights based on our robust data and analytics to connect and engage with…
Digital & technology1mins read
Articles vedettes
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ArticlesBesoin de savoir : Qu'est-ce que l'audimat Nielsen ?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
Advertising4mins read
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ArticlesNeed to Know: What is media fragmentation and how to reach today’s audiences?
La fragmentation des médias crée des audiences dispersées. Découvrez comment engager et mesurer sur tous les canaux pour...
Les médias6mins read
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ArticlesNeed to know: What is a Designated Market Area (DMA®), and why does it matter?
Découvrez comment les zones de marché désignées (DMA) façonnent les stratégies de l'industrie de la télévision
TV & streaming5mins read
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En vedette
The Black influence: How Black culture & identity drive the market
Get the key insights into the Black audience trends and identities that brands need to know to earn Black…
Publics4mins read
Rapports en vedette
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RapportDes points aveugles aux points lumineux : comment les CMO indiens gagnent avec des données unifiées
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
Advertising4mins read
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RapportPrendre de l'avance pendant la période de pointe de la publicité dans le commerce de détail
As consumers ready their carts for the year’s biggest sales events, brands and agencies across Southeast…
Advertising2mins read
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RapportSchéma directeur du ROI marketing 2025
Explore our blueprint for elevating your marketing ROI, aligning strategy with measurable impact, and making…
Performance en matière de marketing2mins read
