Susciter une affinité authentique avec les consommateurs LGBTQ

With continued economic uncertainty and increased expectations for data-driven results, marketing teams are being pressed to prove impact and in many cases choosing to lean into performance marketing as a result. But marketers can’t lose sight of their audience—building brand loyalty can drive increased sales if done authentically.

While some brands are reportedly taking a lighter approach to LGBTQ+ marketing this PRIDE month, Nielsen research shows that LGBTQ+ consumers are open to brand engagement that’s authentic and inclusive. Brands that actively support LGBTQ+ causes and demonstrate inclusivity can build strong loyalty. 

In this webinar, Stacie deArmas, SVP, Diverse Insights & Initiatives, Nielsen, shares the value of brand building and how to earn brand affinity with LGBTQ+ consumers. She is joined by Megan Townsend, Senior Director, Entertainment Research & Analysis, GLAAD, who shares research et resources for brands to better connect with LGBTQ+ audiences.