Episode 21
Each spring, TV broadcasters in the U.S. announce their show lineups for the coming fall season with great fanfare. Dubbed the Upfronts, the series of events that mark these announcements kick off an important advertising sales period where marketers can buy commercial television airtime “up front,” or several months before the new TV season begins.
For the more than $90 billion advertising industry in the U.S., this marks a key investment period. And with billions of dollars being spent, an array of different media companies—including many digital platforms—have been eager to get in on the action over the past few years.
Que signifient donc les Upfronts pour les différents acteurs concernés ? Comment l'évolution des habitudes des téléspectateurs influe-t-elle sur l'achat et la vente de médias ? Et comment les fournisseurs de médias et les annonceurs s'adaptent-ils à ce nouveau paysage médiatique ?
In this episode, Amanda Tarpey, SVP of Product Leadership, and Andrea Lipstein, SVP, Product Marketing, for Nielsen’s Global Media business, share their insights into the role of the upfronts and how the media industry as a whole is coping with the widespread changes in American viewing habits.
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