The Gauge™
TV Viewing trends in the U.S.
Naviguez dans le paysage télévisuel avec précision. Examinez les comportements des téléspectateurs sur les principales plates-formes de diffusion TV dans une macro-analyse mensuelle.
Découvrez comment les Américains regardent la télévision sur toutes les plateformes
Consommation mensuelle de télévision par plateforme
January 2026
Total jour | Personnes 2+
Découvrez comment les Américains regardent la télévision à travers les différents distributeurs de médias
Consommation mensuelle de télévision par distributeur
Copyright © 2026 The Nielsen Company (US), LLC. All Rights Reserved.
La jauge soutenue par la publicité
Part trimestrielle de la télévision financée par la publicité
Q4, 2025
Total jour | Personnes 2+
Part de la télévision soutenue par la publicité
Q4, 2025
Total jour | Personnes 2+
Catégorie Part de la télévision financée par la publicité
Copyright © 2026 The Nielsen Company (US), LLC. All Rights Reserved.
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Méthodologie/FAQ
Toutes les réponses à vos questions : The Gauge FAQ
- The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
- All the data is time period based for each viewing source. The data, representing a broadcast month, is based on Live+7 viewing for the reporting interval (Note: Live+7 includes live television viewing plus viewing up to seven days later for linear content).
- Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
- Beginning with the June 2023 interval, Nielsen began utilizing Streaming Content Ratings to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
- Les plateformes de streaming répertoriées comme "autre streaming" comprennent tout streaming vidéo à large bande passante sur la télévision qui n'est pas ventilé individuellement. Les applications conçues pour diffuser des émissions en direct et des programmes (linéaires) du câble (applications VMVPD ou MVPD comme Sling TV ou Charter/Spectrum) sont exclues de la catégorie "autre streaming".
- Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
- Linear streaming via vMVPD apps (e.g., Hulu Live, YouTube TV) are excluded from the streaming category. ‘Hulu SVOD’ and ‘YouTube Main’ within the streaming category refer to the platforms’ usage without the inclusion of linear streaming.
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