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The power of Big Data
+ Panel measurement

Plan, transact and measure your TV audience with confidence thanks to Nielsen’s unique mix of data science expertise and people-powered measurement.

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Vue d'ensemble

Les big data dont vous avez besoin pour prendre de meilleures décisions

Audiences today have access to more TV content and platforms than ever before. This fragmentation has made it harder than ever to find viewers, with the right ads and content, at the right time. 

By combining big data from set-top-boxes (STB) and smart TV devices with panel data from actual people, we help you better understand today’s television audiences. Feel confident that you’re reaching and engaging the right viewers with Nielsen’s Big Data + Panel approach to audience measurement. 

Avantages

Découvrez les personnes qui se cachent derrière les big data

We believe that big data is at its most useful when it’s validated by real people for a complete view of the audience. Nielsen’s Big Data + Panel approach provides you with measurement that is:

Fiable

Transiger en toute confiance sur un plus grand nombre de programmes télévisés grâce à des évaluations stables et prévisibles avec une granularité accrue.

inclusive data

Get the most inclusive view of TV audiences—from diverse viewers to those watching outside their homes—with measurement you can trust that minimizes  bias.

Adressable

Planifier et mesurer au-delà de l'âge et du sexe avec des segments d'audience avancés sur la télévision linéaire.

Qu'est-ce que le big data + panel ?

Des données de qualité à grande échelle

What sets Nielsen’s Big Data + Panel approach apart is its ability to bring human insights to the numbers in big data sets. In the U.S., our national TV big data set includes approximately 45 million big data households and 75 million devices from Comcast, Dish, DIRECTV, Roku and Vizio. That’s on top of our panel of 101,000 people from approximately 42,000 households.

Nielsen’s data scientists validate hundreds of millions of data points and billions of impressions across screens against information from the real people who make up our panel, correcting for biases and other gaps in the data. This yields a person-level measurement that is representative of the larger population at scale. Discover the deepest view of audiences today with Big Data + Panel integrated into Nielsen’s products for national and local TV measurement, as well as cross-media measurement.

Vous cherchez d'autres données et tendances ?

Parlez-en à notre équipe d'experts.

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