2023 FIFA Women’s World Cup™

Rang	Spieler Name	Land	Club	Instagram handle	Follower	Follower growth	Engagementquote	Durchschnittlicher Medienwert von Markenartikeln (USD)
1	Lauren James		FC Chelsea	@laurennjjames	446k	96.12%	12.81%	$17,871
2	Julia Grosso		Juventus FC	@juliagrosso7	305k	156.77%	11.96%	$10,461
3	Jule Brand		Wolfsburg	@jule_brand	198k	517.16%	30.38%	$14,515
4	Athenea del Castillo		Real Madrid	@atheeneeaa_10	293k	221.31%	15.46%	$12,308
5	Lena Oberdorf		Wolfsburg	@lena_oberdorf	251k	302.10%	22.44%	$14,589
6	Lauren Hanf		Manchester City	@lauren_hemp	228k	200.93%	11.58%	$7,291
7	Sophia Smith		Portland Thorns	@sophsssmith	129k	95.60%	24.80%	$10,118
8	Salma Paralluelo		FC Barcelona	@salmaparalluelo	140k	459.61%	21.37%	$7,309
9	Dreifaltigkeit Rodman		Washingtoner Geist	@trinity_rodman	170k	67.62%	9.33%	$5,292
10	Ellie Carpenter		Olympique Lyonnais	@elliecarpenterr	221k	14.71%	6.80%	$5,862

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.

Rang	Land	Land	Instagram handle	Follower	Follower-Wachstum %	Engagementquote	Durchschnittlicher Medienwert von Markenartikeln (USD)
1	Germany		@dfb_frauenteam	316K	138.24%	9.46%	$8,792
2	Frankreich		@equipedefrancef	221K	267.60%	10.12%	$5,923
3	England		@Löwinnen	821K	150.85%	3.14%	$7,502
4	USA		@uswnt	2.1M	1.61%	1.47%	$13,226
5	Brasilien		@selecaofemininadefutebol	2.3M	7.35%	0.63%	$5,803
6	Dänemark		@kvinnelandslaget	51K	90.21%	6.80%	$1,106
7	Japan		@japanfootballassociation	718K	55.09%	1.66%	$4,062
8	Schweden		@swewnt	188K	17.98%	4.46%	$3,202
9	Canada		@canadasoccer	341K	27.79%	2.46%	$3,112
10	Philippinen		@pilipinaswnt	20K	106.67%	5.06%	$312

Rankings are based on Nielsen’s influencer measurement tool. The methodology includes a range of performance and sponsorship-related key performance indicators (KPI) including social following, content engagement, fan base growth, quality, reachability and equivalent media value of branded content published by each player. Leveraging the flexibility of InfluenceScope, different weights are given to each KPI in order to distinguish them in terms of importance. All data is from June 2022 – May 2023.