新闻中心 > 责任与可持续性

数千名志愿者参与第七届尼尔森全球影响日活动并提供服务

3 minute read | June 2018

6月21日星期四,来自91个国家的24,000多名尼尔森员工参加了我们的第七届尼尔森全球影响日(NGID)志愿服务活动。尼尔森全球影响日是我们一年一度的服务日,我们鼓励全球各地的员工捐献自己的时间、技能和专业知识,造福社区。

“All Nielsen associates have 24 hours of dedicated volunteer time annually, and Nielsen Global Impact Day is one of many ways  they can volunteer. NGID compliments the individual actions of our associates throughout the year and is a fantastic way for us to get involved and engage in our communities as a collective Nielsen family,” said Crystal Barnes, senior vice president of Global Responsibility and Sustainability at Nielsen.

NGID 志愿者活动由世界各地的当地领导人协调开展,他们举手与当地非营利组织合作,并创建各种活动,使他们的同事能够有所作为。

Bolivar Verbel, one of this year’s global NGID7 co-leaders based in Poland and Lead Business Process Improvement Partner, reflected, “The experience of co-leading NGID globally this year and the opportunity to use my professional skills to help our communities are simply priceless. NGID shows us how volunteering is embedded in our Nielsen way. Seeing the mobilization of thousands of associates, creativity and coordination in each country, commitment of managers, and events all over the world is just exciting!”

“NGID means energy, positivity, hope and dreams,” said María Inés Sánchez, NGID7 global co-leader in Argentina and Operations Execution Project Leader. “Being able to dedicate part of my work day to such a noble cause makes me very happy. It enriches me as a person, it allows me to meet Nielsen associates with a huge heart and gives me hope that the world can be better every day.”

This commitment to volunteering is shared across Nielsen at all levels. A snapshot of our colleagues in action this year include:

  • 尼尔森全球执行委员会的八名成员一起参加了康涅狄格州费尔菲尔德县沿海人类家园的志愿活动,为当地的一个家庭建造经济适用房。
  • 6 月初,危地马拉发生了致命的火山爆发,中美洲的尼尔森关爱团队立即将其 NGID 计划工作转移到募集资金、食品和个人护理用品上,以便将这些物品送到危地马拉需要帮助的社区。
  • Across the U.S., more than 1,600 Field Operations team members—who are spread out across the country recruiting homes for Nielsen’s panelists—connected with each other for 75+ events and 6,600 collective volunteer hours.

NGID hours will count toward Nielsen’s five-year 300,000-hour volunteer goal. Beyond NGID, the Nielsen Cares volunteer program mobilizes our data, expertise and associates throughout the year to positively impact the communities where  live and work around the world. These efforts include a $10 million commitment each year to pro bono, in-kind, and skills-based volunteering projects.

For more information on our Nielsen Cares program, progress on our 5-year goals, and other ways that Nielsen gives back, check out the Our World section of the new Nielsen Global Responsibility Report.