It’s no secret that consumers are growing increasingly interested in all aspects of sustainability. As part of Nielsen’s commitment to its clients and making a positive impact on the world, we work with brands to help them understand consumer shifts and empower our associates to build on that commitment through work in their communities around the world. And so, this year, on the heels of our fifth global Earth Week, Nielsen associates came together to join the green movement and help address the challenge of waste by participating in World Cleanup Day (WCD).
To do our part in this global event, we set out to not only volunteer our skills and time toward cleanup activities, but also to generate awareness and stimulate conversations around the issue of waste and its impact on our natural environment. Nielsen associates led efforts both within our company, and across the communities where we live and work.
Waste management is one of the top environmental materiality indicators for Nielsen, and in that, Nielsen has committed to a goal of ensuring that 0% of our electronic waste goes to landfill by 2020. World Cleanup Day is one of many ways we extend our commitment to our communities, ensuring a top-down approach toward waste that also galvanizes our grassroots teams into action.
我们只能有意识地改变我们所知道的东西，因此，我们的 "WCD "倡议要求公司回到 "为什么要浪费 "这个问题上来。作为一家数据公司，我们的实力和信心源于数字，而作为回答这一问题的努力的一部分，尼尔森致力于确定全球和地区指标，帮助团队了解垃圾填埋对其所在地区的影响。我们的本地绿色团队通过研究数据和想法，为员工提供个性化的讨论，使废物影响的对话 "更贴近生活"，从而推动了宣传工作的开展。这些团队自愿清理海滩、河流、公园和街道；参观垃圾填埋场和回收站；并为内部废物教育活动开展广泛的垃圾研究。在许多地方，尼尔森员工的朋友和家人也加入到活动中来，帮助宣传和推动这项事业--这一切都让我们的员工能够将自己的行动与影响联系起来。
“By arming our teams with hard numbers and reliably sourced information, we educate them on the implications of human action and generated waste, on our lives and our planet, thus creating strong, confident and passionate advocates,” said Yamini Dixit, Director Global Responsibility and Sustainability (Nielsen Green), Nielsen.
尼尔森将继续致力于减少废物和更负责任的废物管理，重点是在企业和个人层面上改变行为和与自然环境的互动。
而这一切都始于认识。
All Nielsen associates have 24 hours of dedicated volunteer time annually, which they can use for initiatives like World Cleanup Day, Nielsen Global Impact Day and throughout the year.
For more information, visit Global Responsibility & Sustainability to learn more about our Nielsen Green program.
