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受众细分
锁定最重要的受众群体。跨平台和设备建立、规划、激活和衡量您的受众群体。
市场情报
Gain deep insights into the broader media advertising landscape and discover how to differentiate your brand’s strategy from competitors.
消费者洞察
了解您的客户；他们在想什么、如何消磨时间、购物模式、媒体行为等。
情景规划
通过测试各种可能的广告方案的结果，确定营销预算的最佳分配。
Commspoint
Understand the consumer’s path to purchase and align your campaign objectives with the optimal combination of marketing touchpoints.
媒体影响Maximize your media impact with Nielsen’s cross media planning platform. Simulate campaigns, optimize spend, and drive results with real-time audience insights.
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