配送动态

概述

确定最吸引受众的内容

Assessing audience engagement requires a variety of metrics. Whether they’re watching content on streaming platforms or broadcast TV,  Gracenote Distribution Dynamics provides a comprehensive overview of how viewers are consuming your content.

Gracenote Distribution Dynamics, part of Gracenote’s Content Analytics suite of offerings, provides insights on how audiences engage with specific content. Content creators and distributors can identify which content is most engaging with viewers with innovative metrics like Bingeability and Loyalty. Enable a nuanced understanding of how audiences are reacting to successful content to inform content investment and licensing decisions.

Gracenote Distribution Dynamics 可测量三个关键特征：

• Bingeability: the average number of episodes watched per day.
• Loyalty: the likelihood of viewers sticking with a program using time spent watching relative to other content.
• Program similarity: identifies related content based on thematic characteristics, viewing audiences and historical performance.

Use cases

广告商、代理商、出版商和广告平台的详细分销数据

内容创作者

发现是什么让受众参与进来，是什么让他们忠实于自己喜爱的内容。

回答关键问题，如

• Which content are viewers binging?
• What kind of content should I create to be a hit with specific audiences?
• What other content is similar to hit content based on themes, audiences and performance?

内容分发商

通过了解内容是否适合特定目标，优化石板管理，同时推广能引起特定受众共鸣的内容。

回答关键问题，如

• What types of content are sticky with my audience?
• How can specific content help maximize viewership?
• Which content is better suited for viewer retention versus acquisition?