概述
Discover the who, when and what of today’s streaming audiences
As streaming media consumption continues to evolve and the number of ways to access video multiplies, it’s more important than ever to understand the content driving your audience’s viewership. Publishers, platforms and studios alike need a clear understanding of consumer streaming preferences to make the business decisions necessary for programming, content distribution and ad strategies.
We’re here to help. Nielsen Streaming Content Ratings uses people-powered panels and proprietary metering technology to attribute program viewership through linear TV and connected devices.
By fusing the who, where and what of today’s streaming audiences, we’re able to provide syndicated measurement for programs and episodes viewed through the top streaming platforms. With this intelligence, customers can develop comprehensive audience profiles for their businesses, and for their competitors’ businesses, to stand out in the crowded streaming ecosystem.
特点
了解流媒体偏好，优化视频内容体验
受众人口统计
深入了解您的目标人群会观看哪些流媒体节目，从而获得宝贵的信息。
跨平台
了解谁在线性电视、视频点播和流媒体平台上观看您的内容。
趋势数据
了解您的流媒体节目在一周、一月、一年或整个飞行期间的发展趋势。
竞争观点
了解与竞争对手相比，您的流媒体节目所覆盖的观众人数。
Use cases
为广告商、代理商、出版商和广告平台提供流媒体测量服务
媒体采购人员
建立全面的受众档案，在拥挤的流媒体生态系统中展示您的品牌。
回答关键问题，如
• What are the best platforms to distribute my ads?
• Which programs are reaching my target audience?
• How can my brand integrate into the streaming ecosystem?
媒体销售商
了解消费者的流媒体偏好，为您的节目制作、内容分发和广告策略提供依据。
回答关键问题，如
• What are the best platforms to distribute my content?
• How can I convince advertisers to invest in my platform?
• Where can I reach non-streamers to promote my platform?
Let’s discuss your business needs
