客户登录

lang selector
联系我们

Consumer & Media View

Consumer & Media View Overview

概述

随时随地 "的消费者研究旨在加强您的业务

In an increasingly complex consumer environment, having access to comprehensive, accurate, and timely data can be the difference between successful strategies and missed opportunities. Nielsen Consumer & Media View, with its extensive breadth and depth of data, lets you access consumer research that is vital to achieving strong business and marketing goals.

Nielsen Consumer & Media View is an essential tool for understanding the constantly evolving consumer landscape. With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.

Consumer & Media View provides an invaluable resource for identifying priority audiences to inform the planning, buying, or selling of advertising media, to inform business and consumer strategies, and to build a comprehensive market/category landscape view.

特点

了解受众

先进的受众洞察力

根据消费者的人口统计、生活习惯、态度、购买意向和媒体消费模式，对消费者进行特征描述。

购买意向

从产品所有权、购买意向和转换倾向等方面分析关键受众。

发现消费者的驱动力

深入了解消费者购买特定产品、消费特定媒体的原因，以及他们对多个类别的兴趣、活动和态度

Brand & product planning

Unlock an unrivalled understanding of your market – category, product and customer penetration, product share, wallet share, and market dominance.

Use cases

为您量身打造的强大工具

媒体业主

Monetise your audiences by unlocking invaluable insights to understand your audience on a deeper level. Consumer & Media View also provides you with insight into consumer’s changing media consumption behaviours to underpin sales prospecting, marketing content and responding to briefs.

广告商

Gain a competitive edge by understanding evolving consumer trends and behaviours. Categorise your current and prospective customers accurately, and identify priority  segments for growth. Stay ahead of the curve by shaping winning consumer strategies and solving business challenges, and accessing comprehensive market overviews to make data-driven decisions.

机构

Boost the effectiveness of your media channel planning and strategy development with powerful insights across detailed media consumption behaviour, product ownership and intention to buy. Ensure your message resonates with key audiences by delving into a wealth of attitudinal and lifestyle behaviours to guide communication tone and manner.

体育机构*

*在澳大利亚和新西兰有售

将体育迷参与洞察与零售、媒体和体育行业的特征数据联系起来，以了解潜在的品牌合作和赞助机会。

覆盖范围

无与伦比的覆盖范围，满足您所有的消费者研究需求

*注：该产品在新西兰名为 "消费者媒体洞察"。