概述
寻找并联系对您最重要的澳大利亚受众
Consumers are accessing more media across more platforms than ever before. Capturing the attention of your most important audiences with the right message, on the right channels, at the right time is getting harder—but it doesn’t have to be.
With Nielsen’s Advanced Audiences you can enrich your first-party data to create authentic connections with Australian consumers and drive greater success for your business. The better you know your audiences, the easier it is to connect with them. With rich demographic and lifestyle data, information on purchasing behaviours and intentions alongside extensive media habit reporting, Advanced Audiences helps you shape successful brand, advertising and marketing strategies.
Leverage first- and third-party audiences to their full potential by seamlessly incorporating them into your media plans and marketing strategies. Create customized, high-impact ad campaigns and content that engage the ideal audience at the right time.
益处
利用先进的澳大利亚受众洞察力，让您的市场营销取得最大成效
洞察消费者的关键需求
利用 35,000 多份跨行业消费者资料，前所未有地了解您的客户。
无缝整合数据
以灵活、可扩展和可定制的方式接收和访问数据，做出更好、更快的决策。
提高活动绩效
获取激活就绪的数字受众，从洞察力规划到活动激活，为您提供支持。
Use cases
为您的企业提供受众洞察力
Advertisers & agencies
创建个性化、高影响力的广告活动和内容，在正确的时间吸引理想的受众。
• How should I prioritise the audiences who are most likely to convert?
• What are my priority audiences’ interests, attitudes and behaviors?
• How can I optimise campaign messaging, channel and audience mix for increased performance?
