5月11日，尼尔森员工离开办公桌，走进社区，在尼尔森全球影响日（NGID）活动中发挥影响。这是我们第六个年度全球服务日。每年的 "尼尔森全球影响日"，尼尔森员工都会作为尼尔森全球大家庭的一员团结在一起，共同完成一项使命：通过向有需要的人捐赠时间、技能和专业知识，与我们的社区建立联系。今年，来自89个国家的23,000多名尼尔森员工齐聚一堂，在尼尔森业务所在市场的1,500多个社区项目中担任志愿者。这些照片展示了上周尼尔森员工在世界各地的一些活动。
“We know we can’t solve big social challenges in a day, but NGID is a chance to inspire our associates and show them the power their time and skills can have,” said Crystal Barnes, vice president of Global Responsibility & Sustainability at Nielsen. “We give all our associates 24 hours of dedicated volunteer time annually to use not only for events like NGID, but also for skills-based volunteering and ongoing projects in their communities, so they can feel empowered to make a difference.”
NGID is the culmination of months of planning by volunteer leaders around the company who make time, in addition to their day-to-day work, to plan projects that enable their fellow associates to make a difference in their local communities. Many of these projects draw directly on our associates’ skills and expertise, such as a virtual data hackathon held by Project 8 that deployed Nielsen data scientists to predict emerging food assistance needs based on publicly available data.
“I feel very lucky to work for a company that gives its workforce the opportunity to make a real difference in local communities throughout the globe,” said Karen Whitbread, a project assistant at Nielsen who served as global co-leader for NGID planning.
“As a global NGID co-lead, it’s fulfilling to guide my colleagues to help and empower others in their local markets, and it’s personally satisfying to provide support and aid to others in need,” added Jennifer Macadlo, director of Talent Engagement and Development at Nielsen.
NGID is part of our Nielsen Cares program, our global corporate social responsibility program, which mobilizes Nielsen’s data, expertise and associates to positively affect the communities where we live and work around the world. Since 2012, Nielsen has pledged to deliver at least $10 million each year through pro bono and in-kind contributions, including the donation of Nielsen data and insights, as well as employees’ time, skills and expertise. In 2016, Nielsen donated $11.8 million through skills-based volunteering projects and in-kind giving to benefit nonprofits in our priority cause areas: Hunger & Nutrition, Diversity & Inclusion, Education, and Technology. Check out the “Our Communities” section of our Nielsen Global Responsibility Report to learn more about how we give back to our communities, and watch out soon for our upcoming Nielsen Global Impact Day 6 wrap-up video!
