At Nielsen, we understand the value of giving back. While we have created several programs to foster responsibility and sustainability in our business and the communities we serve, our people power these programs. From Nielsen Cares, our global volunteer program, to the Nielsen Foundation, which increases our employees’ impact when they give back to our communities—we encourage employees to identify and lead projects that are important to them and align with our strategy.
This past August, Jake Comito, an associate within our 新晋领导人计划, recognized a community that needed help after Hurricane Harvey hit Houston and lead to widespread flooding. Working with Nielsen Cares, Jake banded together with fellow employees to make an impact.
In the beginning of December, Jake and 16 other Emerging Leader Associates traveled to Houston and worked with All Hands and Hearts – Smart Response to muck, gut and sanitize homes that were broken-down by the storms. During the two-week trip, the group logged 571.5 volunteer hours and supported six families affected by the hurricane.
As the project’s lead, Jake thoroughly researched groups working directly with people in need, secured funding, coordinated logistics and partnered with the appropriate internal departments. Through volunteer and community engagement, All Hands and Hearts – Smart Response aims to help families recover faster after natural disasters using our “smart response” strategy. All Hands and Hearts focuses on connecting to communities, being open among employees and volunteers, and prioritizing all stakeholders’ needs.
在休斯顿现场，"全心全意 "组织向尼尔森员工传授了如何从他们到达现场的那一刻起，到他们飞回家的那一刻为止，尽可能发挥最大的影响。志愿者们每天都化身为环卫专家，努力发挥业主们形容为 "不可思议"、"难以想象 "和 "真正特别 "的影响。
These accomplishments highlight the power of just one employee to make profound impact at Nielsen, but they also reflect the support of the larger Nielsen community. Jake’s idea was encouraged by his peers, his Emerging Leaders Program manager, and the Global Responsibility and Sustainability team. With their guidance, he was able to see this project from start to finish.
尼尔森全球责任与可持续发展高级副总裁、尼尔森基金会执行董事克里斯托弗-巴恩斯（Crystal Barnes）表示："我们依靠员工的热情，依靠他们独特的技能和专业知识，在尼尔森内外创造伟大的事业。杰克在这个项目上的领导力就是这种精神的最好证明。"尼尔森全球责任与可持续发展高级副总裁、尼尔森基金会执行董事 Crystal Barnes 说。
该项目还将整个尼尔森社区聚集在一起，包括现场和虚拟社区。来自不同办公室的员工有机会一起工作，否则他们不会参与同一个项目。乔丹-泰特（Jordan Tite）是旧金山的一名新兴领导者助理，他指出："[这]让我们变得更加充实，因为我们可以认识来自各行各业的人，并与他们一起工作，但大家又因为帮助需要帮助的人这一共同目标而联系在一起。在志愿者小组之外，尼尔森员工还通过尼尔森内部社交媒体网络关注小组的照片和视频。
与志愿者承诺同时，尼尔森基金会还宣布将为休斯顿和世界各地的三个组织（包括 "心手相连 "组织）的救灾工作提供 4 万美元的资助。此外，尼尔森基金会还对员工在 "奉献星期二 "活动周期间筹集的近一万美元善款进行了配捐。
