We recently hosted GLAAD Chief Communications Officer Rich Ferraro at Nielsen’s Global Technology and Innovation Center (GTIC) in Oldsmar, Fla., for a visit with senior leadership and members of our southeast chapter of PRIDE, our LGBTQ and allies employee resource group (pictured above). The visit built upon our collaboration with GLAAD to produce our first-ever public reporting of same-sex household viewership ratings.
里奇与我们的数据科学和产品领导团队一起讨论了我们共同的下一步计划，以便为客户提供有关 LGBTQ 消费习惯的更全面的信息。这是一次多方面的讨论，包括与高层领导的对话，以及与我们的地区 PRIDE 领导的对话，他们举办了一次多元化和包容性午餐会。里奇还参观了我们的数据处理设施，更深入地了解了我们如何为客户提供日常信息。
会议结束后，里奇召集尼尔森的员工和 PRIDE 的成员举行了一场名为 "媒体的力量 "的发布会，并在全球范围内进行了播放。这次简报会不仅介绍了 GLAAD 的背景和该组织的重要工作，还解释了媒体在提高 LGBTQ 接受度方面发挥的关键作用。Rich 还谈到了量化 LGBTQ 媒体收视率和以 LGBTQ 为重点的媒体市场总收视率的价值；只有尼尔森才能做到这一点。
“GLAAD is consistently at the forefront of cultural conversations in the U.S. pushing acceptance of LGBTQ people forward, and we leverage the media sources that people use the most to get our message out,” said Rich. “Nielsen’s new research into LGBTQ viewership arms us with industry-leading insight into the power these consumers wield.”
Rich then participated in a Q&A session focused on recent advancements in LGBTQ representation in media. During the Q&A, Rich addressed questions around the role new platforms, like subscription video on-demand (SVOD) services, are playing with the empowerment of LGBTQ content creators and storylines.
"尼尔森产品领导力高级副总裁、PRIDE联合执行赞助商凯莉-阿布卡里安（Kelly Abcarian）表示："我们的客户不断要求获得有关LGBTQ消费者的数据。"对LGBTQ人群更大程度的接受和觉醒激发了媒体的兴趣，尼尔森在测量领域的进步证明了这些消费者是商业和文化的强大推动力。
