Broadcasters, buyers and marketers want to understand the dynamics of both broadcast and digital audio audiences. And with our new Nielsen Digital Audio Ratings, we’ll be able to do just that! As we remain committed to delivering Total Audience for audio, this subscription-based measurement service will provide radio clients with a solution to assess the value and size of their overall over-the-air (OTA) and digital audience while aligning with established broadcast and digital currencies.
“With the way people consume content in a continual state of change, it’s critical to capture all of the platforms where people are listening to audio, whether on the radio, computers or smartphones,” said Brad Kelly, managing director, Nielsen Audio. “To achieve Total Audience for audio, we must provide a comprehensive view of listening behavior across all platforms and what better way to start than with radio. Nielsen Digital Audio Ratings allows broadcasters, advertisers and marketers to better understand the dynamics of a station’s over-the-air and online audiences.”
尼尔森数字音频收听率服务目前正在收集全部 48 个个人用户计价器 (PPM) 市场中 2500 多个电台流的数据，以衡量广播电台向流媒体环境的扩展情况。最初，尼尔森数字音频收听率将报告 PPM 市场中 AM/FM 广播电台以及客户电子广播电台的数字流收听情况。PPM提供的广播收听率将与软件开发工具包（SDK）提供的数字收听率数据相结合，后者被集成到应用程序和网络播放器中。尼尔森数字音频收听率提供了数字音频领域的透明度，从而实现了无缝音频测量，使广播公司和营销人员能够轻松规划、购买和销售所有音频内容。
一些客户已经集成了 SDK；但是，他们接收的货币前数据仅允许他们分析自己的业绩。从 2016 年 4 月开始，客户将可以授权使用尼尔森数字音频收视率，以获取与其自身媒体属性相关的数据以及其他订户的数据。
