This month, 16 deserving students from Leto High School in Tampa, Florida, were matched with Nielsen associates to participate in Big Brothers Big Sisters’ (BBBS’) first ever School-to-Work program, a workplace-based one-on-one mentoring program.
令人兴奋的是，这是尼尔森首次与 BBBS 合作，帮助导师为学生开发课程。课程的目标是激励孩子们了解自己想成为什么样的人，帮助他们提高学习成绩，并增强他们未来职业生涯的能力。课程包括行业嘉宾演讲者和尼尔森专家就不同主题进行的演讲，如面对面沟通技巧、呼叫中心专家的电话礼仪、人力资源部门的简历撰写和面试技巧、个人财务处理、填写财务补助等。
在第一次见面会上，学生们首先参观了尼尔森佛罗里达办事处，然后在午餐时间认识了他们的导师。大哥哥大姐姐首席执行官珍妮弗-利比（Jennifer Libby）说："我看到了很多对话，学生们似乎真的与他们的大哥哥大姐姐建立了联系。
2016 年 3 月 9 日，参与者们齐聚尼尔森举办的活动现场，庆祝他们的辛勤工作和 "从学校到工作 "计划的成功。
该计划非常成功，BBBS 希望在今年晚些时候再增加 7 名学生，并为他们配备尼尔森导师。正如 Libby 所说："这仅仅是个开始，我们期待着在未来一年半的时间里看到双方关系的发展，以及看到学生们设定并实现自己的目标。
Nielsen New York has also teamed up this year with the Big Brothers Big Sisters of New York City to participate in a workplace mentoring program. This program is based on the highly successful “one-to-one” mentoring model developed by Big Brothers Big Sisters of New York City and matched 15 sophomore high school students from the Manhattan Early College School for Advertising with 15 Nielsen employees who serve as positive role models during the school year. The Nielsen mentors in New York City range from emerging leaders associates all the way to executive vice presidents, from the legal team to client service and product leadership. Activities focus on skills related to professionalism, teamwork, communication and ethics—all with the goal of supporting the students in reaching their full career potential while forming a close relationship with a positive, adult role model.
