News Center | 19-01-2026 尼尔森:三分之二的黑人消费者更关注反映其文化背景的广告 The Majority of Those Surveyed Prefer to Buy Brands Who Advertise in Content That Reflect Their Culture…
News Center | 17-12-2025 Gracenote助力电视平台突破赛事本身,打造更互联、视觉更丰富的体育中心体验 As viewers turn to sports highlights, recaps and documentary programming, expanded Gracenote On Sports…
News Center | 04-12-2025 Gracenote推出全新CTV广告平台,实现节目级精准投放 Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich…
News Center | 24-11-2025 狮门影业和尼尔森扩大合作关系,首次联合提供 FAST 频道和数字网络测量服务 NEW YORK – November 24, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and…
News Center | 10-11-2025 尼尔森最新农村调查显示菲律宾人在大城市以外的媒体习惯正在发生变化 Nielsen CMV Rural Survey highlights how rural Filipinos engage with smartphones, radio, and Asian dramas -…
News Center | 16-09-2025 Index Exchange 和 Gracenote 携手增强程序化流媒体电视中的情境智能 Collaboration marks the first SSP integration of Gracenote IDs, enabling show-level transparency, brand…
News Center | 29-05-2025 Amazon Prime Video、Disney+ 和 Netflix 目前占据顶级 SVOD 服务中 92% 的体育节目份额 Leading streamers expanded TV, movie and sports titles by 5% in Q2; Netflix led with 18.2% growth overall NEW…
News Center | 19-05-2025 Sunbeam Television 和尼尔森的地方电视协议现在包括美国广播公司迈阿密分台和福克斯分台 WSVN Extended agreement includes Local TV and OTT measurement and Digital Content Ratings NEW YORK – May 19, 2025…
News Center | 10-03-2025 尼尔森与 LiveRamp 拓展合作关系,推动整个行业广告数据的可访问性 Nielsen Marketing Cloud data now available in LiveRamp’s Data Marketplace for seamless, secure, marketing…