有线电视收视率飙升9%，得益于大学橄榄球季后赛的热度和新闻效应，而NFL赛事则贡献了前15名电视转播收视榜单。
ESPN（+86%）与福克斯新闻频道（+17%）合计占据1月份有线电视收视份额的21%
ABC电视台的《高潜力》和《ABC世界新闻今夜》领跑广播剧和新闻节目
《怪奇物语》一月以154亿分钟观看时长再度登顶流媒体节目榜首
NEW YORK – February 17, 2026 – Television viewing climbed to a 12-month high in January 2026, according to Nielsen’s latest report of The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Overall viewing was up 3.7% over December, fueled by a 9% monthly increase in cable viewership, in combination with high-stakes sports, returning broadcast dramas and colder winter temperatures that kept audiences indoors.
有线电视The Gauge 收视增长率在The Gauge 位居首位，占电视总收视份额的21.2%（环比增长1.0个百分点）。有线体育频道收视率较12月激增49%，主要得益于ESPN对大学橄榄球季后赛的全程转播，包括四分之一决赛、半决赛及冠军赛。仅ESPN单频道月度收视率就飙升了82%。 与此同时，有线新闻频道受益于1月密集的新闻事件，较12月增长13%，主要得益于福克斯新闻频道17%的收视增长及美国有线电视新闻网29%的增幅。值得注意的是，ESPN与福克斯新闻频道在1月各占电视总使用量的2.2%，两者合计占据当月有线电视收视份额的21%。
Sports remained the anchor for broadcast viewership in January as football continued to dominate the category. NFL games accounted for the top 15 broadcast telecasts, and the sports genre represented the largest share of the category’s viewership (30%). Broadcast dramas were also on the rise (up 24% vs. December), and High Potential on ABC emerged as the most-watched drama program of the month. Similar to cable, the busy news cycle boosted broadcast news viewing by 10% compared to last month, led by ABC World News Tonight. Overall, broadcast viewership was up 4.2% versus December and represented 21.5% of TV.
Following record viewing levels in December, streaming proved its resilience in January. Time spent streaming increased 2.7% month-over-month and the category continued to represent the lion’s share of TV usage with 47.0%. Across the category:
- Netflix mirrored the resilience of streaming following its best monthly performance to date. The platform achieved a steady 1% viewing increase (8.8% of TV) versus December, and owned the top streaming program for a second consecutive month, as 怪事 tallied 15.4 billion viewing minutes in January.
- Peacock viewership was up 10% in January, bringing the streamer to 1.8% of TV. Peacock’s monthly uptick was driven primarily by the new season of its original series 叛徒, and by audiences watching simulcasts of NFL games carried on NBC. This cross-platform amplification was most noticeable on Sunday, January 18 during NBC’s broadcast of the NFL Divisional Playoff matchup between the L.A. Rams and Chicago Bears, which fueled a 78% boost in viewership over its monthly average.
- 在免费广告支持的流媒体平台中，Tubi和Roku频道均实现了月度增长。Tubi较12月增长6%，占据电视市场2.1%的份额；Roku频道增长5%，连续第二个月保持平台最佳表现，占据电视市场3.0%的份额。
2026年1月的统计周期为四周，起始于2025年12月29日，终止于2026年1月25日。尼尔森的报告遵循广播日历，每周统计周期均从周一开始。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
