圣诞节创下史上最高流媒体观看纪录，累计观看时长超550亿分钟，其中Netflix和Prime Video平台的NFL赛事成为收视主力。
Netflix（9.0%）、Prime Video（4.3%）、派拉蒙流媒体（2.5%）和Roku频道（3.0%）各自在电视平台上均创下最佳份额。
《怪奇物语》在Netflix平台创下超150亿分钟观看时长，荣登12月最热门剧集榜首
‘Tracker’ and ‘60 Minutes’ on CBS Draw Largest Non-Sports Audiences on Broadcast with Over 10 million Viewers Each
NEW YORK - January 20, 2026 – Streaming viewership captured 47.5% of television in December 2025, eclipsing its previous record set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge™, the media industry’s leading snapshot of total TV and streaming consumption. Streaming dominance in December was anchored by a historic Christmas Day in which streaming usage surged to 55.1 billion viewing minutes, shattering the previous single-day streaming record by 8% (12/25/2024, 51.2 billion minutes), and marking just the second time in TV history where daily streaming volume exceeded 50 billion minutes.
The huge day of streaming viewership was driven by back-to-back NFL games on Netflix, strategically followed by the highly anticipated release of new 怪事 episodes, in addition to Prime Video’s late NFL game. Combined, Netflix and Prime Video commanded 22.5% of total TV usage across the day. Meanwhile, streaming levels overall on Christmas Day swelled to an unprecedented 54% of daily TV usage, the largest single-day share of TV ever recorded by the category. Streaming’s dominance in December was further evidenced by the fact that the category exceeded 50% of daily TV usage twice, having occurred for the first time ever on Saturday, December 13 when streaming represented 50.4% of TV.
12月流媒体使用量较11月增长3%，是电视使用量月度增幅的两倍。本月有四家流媒体平台创下历史新高，包括：
- Netflix, 9.0% of TV: Netflix viewership was up 10% month-over-month, with increases largely driven by 怪事, which generated over 15 billion viewing minutes and was December’s most-watched streaming title.
- Prime Video, 4.3% of TV: Prime Video surged 12% versus last month and exceeded its previous platform record by 0.3 share points. Prime Video’s increases were driven by four NFL Thursday Night Football games, including a record-setting Christmas Day game, as well as new episodes of its original series 辐射.
- The Roku Channel, 3.0% of TV: The free ad-supported streamer added 0.1 share point from November to secure an all-time monthly high.
- Paramount Streaming, 2.5% of TV: Led by the 6.2 billion viewing minutes generated by its original series 土地管理人 on Paramount+ (December’s No. 2 most-watched streaming title), Paramount Streaming was up 10% versus November to hit a collective 2.5% share of TV (Paramount+ and Pluto).
Across traditional TV, broadcast viewership represented 21.4% of total TV watch-time in December, while cable accounted for 20.2%. CBS and FOX secured the top broadcast programs in December, led by FOX’s Eagles vs. Bills NFL matchup on December 28, followed by the Steelers vs. Lions on CBS on December 21. CBS also owned the top non-sports programs of the month with Tracker 和 60 Minutes, each capturing over 10 million viewers (L+7) and the largest non-sports program audiences.
Cable sports programming experienced a 16% viewing lift in December to represent 9% of total cable viewing. NFL games represented the top five cable telecasts this month, led by all four of the December interval’s Monday Night Football games on ESPN, followed by the NFL Network’s coverage of the Texans vs. Chargers matchup on December 27.
2025年12月的统计周期为五周，起始于2025年12月1日，止于2025年12月28日。尼尔森的报告遵循广播日历，每周统计周期均从周一开始。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
