《蓝蓝》以450亿分钟的观看时长蝉联迪士尼+年度最受欢迎流媒体节目
《怪奇物语》以400亿分钟播放量荣登Netflix原创剧集榜首，该流媒体平台斩获五项大奖
塞斯·麦克法兰荣膺年度流媒体偶像，其电视剧与电影累计获得超600亿分钟的流媒体观看时长
2025年观众流媒体观看时长达16.7万亿分钟，同比增长19%
NEW YORK - January 28, 2026 – Nielsen today announced the winners of the 2025 ARTEY Awards, the company’s annual recognition of the most-watched streaming titles of the year. This year’s ARTEY Awards went to eight titles across Disney+, HBO Max, Netflix, Paramount+ and Pluto, and also included the inaugural ARTEY for 年度流媒体偶像, which was presented to Seth MacFarlane.
ARTEY奖得主由尼尔森流媒体内容收视率数据独家评定，完全由观众决定。该奖项授予特定类别中全年累计观看时长最高的流媒体作品。2025年尼尔森ARTEY奖获奖名单如下：
| 奖项类别 | Title | 经销商 | 总计 |
|---|---|---|---|
| Top Overall & Top Acquired | 蓝天 | 迪士尼+ | 452亿分钟 |
| 顶级原创 | 怪事 | 网飞 | 400亿 |
| 最佳儿童电影 | KPop 捉妖记 | 网飞 | 206亿 |
| Top Movie – General Audiences | 快乐高尔夫2 | 网飞 | 71亿 |
| Top New Original – Drama | 匹特 | HBO Max | 114亿 |
| Top New Original – Comedy | 奔跑点 | 网飞 | 51亿 |
| Top New Original – Unscripted | 肖恩·康布斯：清算时刻 | 网飞 | 48亿 |
| 最追剧的剧集 | 枪烟 | 派拉蒙+ Pluto 孔雀 | 241 episodes per viewer |
| 年度流媒体偶像 | 塞斯·麦克法兰 | Hulu 孔雀 网飞 | 600多亿分钟 |
Nielsen’s streaming insights for 2025 also revealed that audiences spent an estimated 16.7 trillion minutes streaming in 2025—equivalent to about 277.6 billion hours, 11.6 billion days and over 31.7 million years. This is about an 19% increase in time spent streaming compared to 2024, which totaled nearly 14 trillion minutes. It also marks the most heavily streamed year on record, according to Nielsen.
尼尔森产品战略高级副总裁布莱恩·福勒表示：“ARTEY奖让我们得以通过数据类别来探索消费者与影视作品的互动方式，增添更多趣味性。” "尤其值得关注的是流媒体的演进轨迹——哪些作品年复一年推动着行业前行，以及客户们随之采取的策略与收获的成功。虽然有些获奖者在意料之中，但总会有令人惊喜的新晋作品俘获观众想象力。无可否认的是，流媒体的发展势头正劲，而观众对各类内容的渴求也在持续增长。"
年度流媒体偶像奖授予塞思·麦克法兰。该奖项旨在表彰那些凭借海量作品在多平台持续吸引大量观众的创作者、演员、制片人或编剧。作为娱乐界多产的创作力量，麦克法兰凭借经受时间考验的观众吸引力成为该奖项的首位得主。 仅2025年一年，麦克法兰的影视作品在流媒体平台累计播放时长突破600亿分钟，相当于观众观看了约11.6万年的流媒体内容。
麦克法兰获得认可的关键因素包括：
- 全家福: The series ranked as the second most-watched adult animation streaming title and the No. 7 streaming program overall in 2025. In a display of incredible consistency, 全家福 charted on Nielsen’s Streaming Top 10 for an astonishing 37 weeks in 2025. 全家福 remains a pop-culture staple, earning MacFarlane multiple Emmy Awards—including four for Outstanding Voice-Over Performance, tying for the most wins in that category’s history. All episodes of 全家福 stream on Hulu.
- 《美国老爸！》: 该系列在2025年荣登成人动画流媒体收视榜第三名，进一步巩固了麦克法兰在该领域的统治地位。作为这部长寿动画的联合创作者、执行制片人及主要配音演员，他倾注了全部心血。新季将于2026年迎来备受期待的第400集，所有剧集均在Hulu平台播出。
- 全家福 was the top streaming show among adults 18-34 in 2025. 《美国老爸！》 ranked fifth among the same age group. Both are among the longest-running shows in TV history.
- MacFarlane’s acclaimed films generated nearly 2 billion viewing minutes on streaming alone, including recent Critics’ Choice Award Winner The Naked Gun, Ted, Ted 2, A Million Ways to Die in the West 和 Books of Blood.
- MacFarlane’s additional beloved TV series racked up nearly 3 billion viewing minutes, including The Orville, Ted (series), The Cleveland Show, The End is Nye, Cosmos: A Space Time Odyssey 和 Cosmos: Possible Worlds.
塞思·麦克法兰表示：“我要感谢尼尔森授予我这个流媒体偶像奖。能在演艺界获得首个不以质量为评判标准的奖项，实属莫大荣幸。”
尼尔森数据传播总监布莱恩·休斯表示：“塞斯·麦克法兰打造了众多备受喜爱且收视率最高的跨平台影视作品。在流媒体电视领域，观众用时间投票，而塞斯高产的项目显然赢得了他们的青睐。”
The viewing is also notable as it is spread across different platforms. In the coming weeks, 全家福 premieres its 24th season with its milestone 450th episode on FOX (February 15); 《美国老爸！》 debuts its 20th season marking its return to FOX (February 22) and both shows stream new episodes the next day on Hulu. Additionally, MacFarlane’s highly-anticipated second season of Ted premieres on Peacock on March 5.
Seth MacFarlane is the founder of Fuzzy Door, the production company behind many of today’s most successful film and television projects. Led by MacFarlane and President and Chief Creative Officer (CCO) Erica Huggins, Fuzzy Door is dedicated to producing a diverse and ambitious array of entertainment projects that shape the social conversation in popular culture, science, music, politics and society as a whole. The company’s upcoming projects include The ‘Burbs (premiering on Peacock on February 8), season two of Ted (premiering on Peacock on March 5) and Sagan (National Geographic), the anticipated documentary about legendary astronomer and astrophysicist Carl Sagan.
尼尔森于2024年首次设立ARTEY奖项，旨在表彰电视媒体在吸引并引发广泛多元受众共鸣方面的强大能力，同时颂扬真正定义文化议题的核心力量。该奖项以尼尔森创始人亚瑟·C·尼尔森（Arthur C. Nielsen）命名，其名称"ARTEY"是"年度观众评分电视娱乐节目"（Audience Rated Television Entertainment of the Year）的首字母缩写。
As the industry leader in streaming measurement, insights and intelligence, Nielsen measures over 1 trillion minutes of viewing across all streaming services in a typical month. Nielsen has integrated thousands of streaming meters into its panel of more than 40,000 households, further enabling its unique capabilities for all streaming measurement, including live streaming. The company’s weekly and monthly reports—the Nielsen Streaming Top 10, The Gauge and the Media Distributor Gauge—are also recognized as industry benchmarks.
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关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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