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January 26, 2026 – 尼尔森, a global leader in audience measurement, data and marketing intelligence, and Hubbard Broadcasting today announced a multi-year partnership renewal in two major local television markets: Albany, New York (WNYT/NBC and WNYA/My4) and Albuquerque-Santa Fe (KOB 4).
尼尔森将助力这些电视台高效对接本地及全国广告主，同时为地方新闻与娱乐节目提供基于研究的数据成果。其解决方案涵盖一站式服务体系：运用大数据+样本调查技术实现地方电视收视率测量，通过斯卡伯勒平台获取消费者洞察，并借助广告情报系统分析本地广告支出竞争态势。
The agreement expands the scope of Nielsen’s relationship with Hubbard Broadcasting. Last year, the broadcaster tapped Nielsen for a multi-year collaboration involving local TV measurement of their services in the Minneapolis-St. Paul Television DMA in addition to the Duluth-Superior and Rochester-Mason City-Austin DMAs.
Michelle Donaldson, Vice President and General Manager of KOB-TV, said: “We serve the entire state of New Mexico, so Nielsen’s statewide measurement is important to us. We’re always looking for ways to see the complete picture – in our communities big and small.”
WNYT/NBC和WNYA/My4副总裁兼总经理乔恩·希区柯克表示："尼尔森仍是服务纽约州首府地区市场的重要测量资源。我们期待与他们合作，在不断变化的本地电视环境中加强我们的观众测量工作。"
尼尔森本地电视客户服务董事总经理保罗·勒福特表示："我们非常高兴能与哈伯德广播公司——美国顶尖本地媒体企业之一——深化合作关系。随着本地电视行业持续转型，双方正共同进行战略性投资，致力于测量、报告并实现所有平台的商业价值，这些平台承载着本地观众与优质视频内容的互动。"
勒福特补充道："代表性的人力调研小组，结合我们大数据合作伙伴的数据驱动技术和规模优势，共同推动尼尔森对本地视频受众的全面测量。这些基础要素为我们的本地客户提供了解决方案，以满足哈伯德等重要客户不断变化和扩展的需求。"
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
媒体联系方式：
Elaine Wong
Nielsen Communications
elaine.wong@nielsen.com
