迪士尼因足球和《雪人奇缘》实现多平台最大增幅
TBS和TNT两家电视台收视率均上涨逾20%，得益于大学橄榄球赛事和节日电影的播出。
亚马逊股价上涨12%，奈飞股价上涨10%，得益于NFL赛事转播权和原创内容。
Hallmark频道在12月占据有线电影频道前五名
NEW YORK - January 27, 2026 – Nielsen’s December 2025 Media Distributor Gauge highlights lifts for distributors airing key sports events and movies, both of which drove record-breaking viewership during the peak holiday season. Disney, Warner Bros. Discovery, Hallmark, Netflix and Amazon all saw notable gains for the month.
Disney captured the highest multiplatform increase and maintained the No.2 position, up 4% in overall viewing to add 0.2 share points for a total share of 10.7%. This growth was fueled by ESPN, which recorded a 30% viewership increase driven by Monday Night Football, the expanded College Football Playoffs schedule, and College Gameday. Simultaneously, Freeform successfully doubled its November viewing, driven by its robust programming of holiday films like Rudolph The Red-Nosed Reindeer 和 Frosty The Snowman.
Warner Bros. Discovery also benefitted from success with its cable networks, with TBS and TNT up 23% and 24%, respectively. These gains were driven by College Football playoff coverage and holiday movie viewership, with 圣诞故事 leading the way for TBS. HBO Max also saw a 10% viewing increase, primarily driven by original series It: Welcome To Derry, alongside the continued popularity of The Big Bang Theory 和 朋友.
Leading the holiday movie genre’s success was The Hallmark Channel, which maintained strong momentum from November and secured the top 5 movie telecasts across cable distributors (in order): She’s Making A List, Single On The 25th, A Suite Holiday Romance, A Make Or Break Holiday 和 Oy To The World.
As reported in Nielsen’s The Gauge December report, Christmas Day marked the most-streamed day ever with 55.1 billion viewing minutes. The record for Christmas Day was led by NFL coverage on Netflix and Prime Video, with both platforms achieving platform-best record shares in December. Netflix’s coverage of the NFL Christmas Day doubleheader, coupled with the success from the most-streamed original series ever: 怪事, propelled Netflix into the third position with a 10% monthly viewing increase. The tandem success gave Netflix an additional 0.7 share points for a record total share of 9.0%.
Two other distributors achieved platform-best shares in December: Amazon with a 4.3% total share and The Roku Channel with a 3.0% total share. Amazon notched a 12% viewing increase in December attributable to Thursday Night Football coverage, a record-setting Christmas Day NFL game and the new season of 辐射. Notably, The Roku Channel has exhibited consistent growth, the platform is up 45% since last December and up 190% compared to December 2023.
本月广播电视网附属机构的收视贡献较11月有所下降，所有主要电视网均出现下滑。这一下滑主要归因于高关注度体育赛事减少，包括感恩节期间NFL比赛缺席、广播大学橄榄球赛程缩减以及世界大赛赛事缺席。有线新闻网络本月收视同样下滑。
2025年12月的统计周期为四周，起始于2025年12月1日，止于2025年12月28日。尼尔森的报告遵循广播日历，每周统计周期均以周一为起始日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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