在哥伦比亚广播公司的推动下，派拉蒙公司在 4 月份媒体分销商指数中的月度增幅最大
迪士尼和 NBC 环球的份额也有所增长
NEW YORK - May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television. This marks YouTube’s third consecutive month atop the Media Distributor Gauge, as well as its largest share of TV to date.
April 2025 is the first time that company rankings in the Media Distributor Gauge have stayed exactly the same month over month since Nielsen began tracking this data in November 2023. Disney held the second largest share of TV in both April and March, and this month represented 10.7% of total television. Disney’s 0.2 point gain over March was partly driven by cross-network coverage of the NFL Draft, the NCAA Women’s Basketball Championship and the first round of the NBA Playoffs. Disney also owned April’s top streaming title, 实习医生格蕾, which notched 3.9 billion viewing minutes and benefited from its multichannel and multiplatform availability.
派拉蒙占 4 月份电视总收视时间的 8.9%，是媒体公司中月度份额增幅最大的公司（+0.4 个百分点，根据非整数计算，略高于 YouTube 的增幅）。派拉蒙月度增长的一半以上来自哥伦比亚广播公司（CBS）下属广播公司的收视率增长。美国全国广播公司环球公司（NBCUniversal）以 8.2% 的电视份额跻身 4 月份媒体发行商前四强，高于 3 月份的 8.0%。
Warner Bros. Discovery maintained 6.7% of TV usage this month, boosted by a 58% lift in viewership to TNT, which televised 18 first round games of the NBA Playoffs (through April 27). WBD was also buoyed by its HBO series The White Lotus, which was the second most watched streaming title in April with 3.7 billion viewing minutes on Max. The White Lotus was also No. 1 in Nielsen’s Streaming Top 10 during the weeks of 03/31/25 – 04/06/25 and 04/07/25 – 04/13/25, totaling 1.31 billion minutes and 1.25 billion minutes, respectively.
2025 年 4 月的区间包括 2025 年 3 月 31 日至 2025 年 4 月 28 日。尼尔森的报告遵循广播日历，测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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