二月份，YouTube 占电视收视率的 11.6%。
受 "超级碗 "和有线电视新闻收视率的推动，FOX 首次跻身媒体分销商前三名。
2025 年 2 月的间隔日期包括 1/27/2025 至 2/23/2025。尼尔森的报告遵循广播日历，测量周为周一至周日。
NEW YORK - March 25, 2025 – YouTube took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share of TV to date, and is the second time the pure-play streamer has topped the Media Distributor Gauge since Nielsen began tracking in November 2023.
一段时间以来，YouTube 的使用率稳步上升。根据尼尔森公司的 The Gauge™ 报告，对该平台增长的长期观察表明，到 2023 年 2 月，在电视上观看 YouTube 的时间比两年前增长了 53%，在此期间，YouTube 在电视上的份额从 7.9% 增长到 11.6%。此外，老年观众也越来越多地推动了整体收视率的增长。在过去两年中，65 岁以上成年人的收视率几乎翻了一番（+96%），目前这一人群的收视贡献率与 2-11 岁儿童的收视贡献率（15.4% 对 16.9%）相近。
| YouTube 受众趋势 | 年龄人口统计 | ||||||
| 2 – 11 | 12-17 | 18-34 | 35-49 | 50-64 | 65 + | 总计 | |
| 2025 年 2 月 观众构成 | 16.9% | 6.9% | 21.0% | 19.4% | 20.4% | 15.4% | 100% |
| 观看变化与 2023 年 2 月的对比 | +32% | +35% | +48% | +50% | +62% | +96% | +53% |
注：The Gauge 中报告的 YouTube 使用情况不包括 YouTubeTV 上的观看情况。
FOX-owned entities gained 5% in February on the strength of a successful multi-platform Super Bowl, in addition to a 3% bump in FOX News Channel viewership, which drove 37% of the company’s total viewing. FOX Sports 1 viewership was also up 45% compared with January, primarily attributable to NASCAR events. Overall, FOX achieved an 8.3% share of TV usage in February and climbed from sixth to third in the rankings to notch its highest placement to date in the Media Distributor Gauge.
在《媒体分销商指数》（Media Distributor Gauge）中，迪斯尼在美国橄榄球联盟（NFL）比赛和大学橄榄球季后赛（College Football Playoffs）的推动下取得了迄今为止最好的月度表现，但在二月份，迪斯尼的份额下降了两个百分点。受此影响，迪斯尼自媒体分销商指数创立以来第三次跌出榜首。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
lauren.pabst@nielsen.com
