华纳兄弟探索频道与尼尔森签署多年测量和分析协议

华纳兄弟探索频道将从尼尔森获得关键的大数据和高级受众功能

尼尔森大数据+面板被用作华纳兄弟发现广告销售交易的货币

New York – September 11, 2025 – Warner Bros. Discovery 和 尼尔森, a global leader in audience measurement, data and analytics, have signed a new, long-term, multi-year deal, effective immediately. The pact covers measurement for all Warner Bros. Discovery platforms across linear and streaming. 

作为新协议的一部分，华纳兄弟探索频道将扩大与尼尔森的合作关系，在 2026 年开展新的服务，利用尼尔森的高级受众能力。华纳兄弟探索频道将继续使用尼尔森的 "大数据+面板"（Big Data + Panel）作为本次前期活动及以后的媒介。 

"尼尔森首席执行官Karthik Rao表示："正如我们的行业领先报告所显示的，华纳兄弟探索频道是全球顶级的媒体公司之一，始终为各个平台的粉丝提供热门节目。"尼尔森是唯一一家能够对粉丝在所有平台观看节目的各种方式进行测量的公司。从流媒体到线性媒体，从直播到点播，我们为华纳兄弟探索频道提供他们业务增长所需的数据。我们很高兴能扩展我们的合作关系，从而为华纳兄弟探索频道和我们共同的广告客户提供准确的数据。

“At WBD, our priority is to provide clients the most reliable tools and actionable insights to better reach their audiences and maximize their campaigns’ effectiveness,” said David Porter, Head of Ad Sales Data, Insights, and Research at Warner Bros. Discovery. “As the industry continues to accelerate currency innovation and optionality across the marketplace, Nielsen’s robust measurement capabilities will deliver our partners smarter data and solutions to better capture performance and viewership across all screens, further optimizing the impact of their ad spend and inventory.”

The deal comes on the heels of a number of Nielsen innovations. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its  November 2024 announcement of its accreditation for a first-party live streaming solution. Big Data + Panel is being used as currency for Upfront transactions for the first time this year. And Nielsen continues to be the premier source of streaming TV measurement.

关于华纳兄弟发现公司美国广告销售部

Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros.  Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences.  WBDAS is part of WBD’s Revenue and Strategy Division.   

To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here. 

关于尼尔森

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).

联系方式

卡罗尔-罗宾逊
Nielsen Communications
Carole.Robinson@nielsen.com