YouTube 扩大领先优势，连续第四个月位居所有媒体分销商之首
华纳兄弟探索频道在分销商中增幅最大 - 尼克斯队的比赛促进了 TNT 的发展，推动了近 70 亿分钟的观看时长
FOX 充分利用 Tubi 的增长和 FS1 稳定的纳斯卡收视率
NEW YORK - June 24, 2025 – In a landmark month for streaming viewership, monthly shifts among media companies in May were attributable to each of the three main television distribution channels, according to Nielsen’s latest Media Distributor Gauge report. Pure-play streamer YouTube maintained the leading share of total TV viewing, while the largest monthly increases in share belonged to multiplatform distributors, Warner Bros. Discovery and FOX.
Warner Bros. Discovery exhibited the largest gain of any distributor in May, adding 0.3 share points versus April to finish the month with 7.0% of total television usage. WBD’s increase was overwhelmingly powered by TNT, which notched a 69% jump in viewership over last month due in large part to its coverage of the NBA Playoffs. The eight New York Knicks games carried by TNT amassed nearly 7 billion viewing minutes combined. In fact, the NBA Playoffs generated 31.4 billion viewing minutes overall in May across WBD and Disney entities, with nearly a quarter of the viewing total attributable to Knicks games.
福克斯公司 5 月份的电视份额增加了 0.2 个百分点。这部分归功于 FOX Sports 1 的纳斯卡赛事，但 FOX 的增长主要归功于其 FAST 服务 Tubi 的持续增长。Tubi 5 月份的电视收视份额达到创平台纪录的 2.2%，这主要得益于 18-24 岁人群 25% 的增长，占福克斯整体收视份额的近三分之一。福克斯和华纳兄弟探索频道在本月的电视收视份额均为 7.0%，但根据非整数计算，华纳兄弟探索频道略胜一筹，在发行商排名中升至第六位。
YouTube 连续四个月蝉联领先媒体分发平台，5 月份份额增长 0.1 个百分点，占电视总份额的 12.5%。实际上，YouTube 在几乎所有人群中（65 岁以上观众除外）都出现了月度下降，但其总体降幅最终小于电视总降幅，从而实现了月度份额增长，再创平台最佳。
5 月份分销商排名的其他主要变化包括
- NBCU 上升到第三位，电视收视率为 8.0%。
- 在 NCAA 篮球赛和美国大师赛结束后，派拉蒙跌至第四，损失了整整一个份额点。
- 在 12-17 岁和 25-34 岁年龄段人群两位数增长的推动下，Roku 频道 5 月份的电视份额达到了 2.5%，创下了平台历史新高。
2025 年 5 月的间隔期包括 2025 年 4 月 29 日至 2025 年 5 月 26 日。尼尔森的报告遵循广播日历，测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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