流媒体占 4 月份电视收视率的 44.3%，广播和有线电视合计占 45.3
实习医生格蕾》和《白莲花》在多平台和多渠道发行战略的推动下，在流媒体节目中遥遥领先
NCAA 篮球锦标赛、美国名人赛、NFL 选秀和 NBA 季后赛为广播和有线电视带来巨大收益
NEW YORK - May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April, according to Nielsen’s monthly report of The Gauge™. Time spent streaming accounted for 44.3% of total TV viewing in April, adding a half-point over March and 1.7 points since January.
与 2024 年 4 月相比，流媒体使用率增长了 15%，份额增加了 5.9 个百分点，而广播下降了 7%，份额减少了 1.4 个百分点，有线电视下降了 16%，份额减少了 4.6 个百分点。然而，这些变化更加强调了媒体公司的多渠道（即传统电视和流媒体）和多平台（多种流媒体服务）内容分发战略，这反过来又促进了流媒体收视率的持续增长。
April’s top streaming title, ABC´s 实习医生格蕾, is a prime example of both multi-channel and multi-platform distribution success. Grey’s racked up 3.9 billion viewing minutes across Hulu (within ‘Disney’ streaming) and Netflix in April, and continued to engage viewers with new episodes from its current, 21st season on both ABC and Hulu. Season 21 streams exclusively on Hulu and accounted for 10% of 实习医生格蕾’s total streaming viewership this month, despite representing just 3% of its episode count. Netflix represented about 60% of its streaming total this month.
Max (within ‘Warner Bros. Discovery’ streaming) again benefited from new episodes of HBO’s The White Lotus, which garnered 3.7 billion viewing minutes on the platform and claimed the second most-watched streaming title this month. This consecutive monthly boost from The White Lotus helped WBD’s streaming offering maintain its 1.5% share of total TV in April.
4 月份，YouTube 和 Roku 频道的电视份额均创下平台最高纪录。与整体流媒体类别一样，YouTube 也连续第三个月创下平台新高，占电视总观看时间的 12.4%（与 3 月份相比增加了 0.4 个百分点）。自 1 月份以来，YouTube 的电视份额增加了 1.6 个百分点，自 2024 年 4 月以来增加了 2.8 个百分点。Roku 频道本月的电视收视份额为 2.4%，比三月份增加了 0.2 个百分点。Roku 频道的收视率自 11 月以来增长了 21%，而 11 月正是 Roku 频道开始提供 Max 和其他流媒体平台访问服务的时间*。与去年同期相比，Roku 频道的收视率增长了 67%，在所有报道的发行商中遥遥领先。
4 月份，收看广播电视的时间占总使用时间的 20.8%（+0.3 个百分点）。广播节目中收视率最高的类型是电视剧，占 30%，其次是新闻，占 14%。男子 NCAA 篮球锦标赛吸引了四月最大的广播观众，CBS 电视台的观众人数达到 1830 万（高于 2024 年 TBS 电视台的 750 万）。与 2024 年相比，CBS 的高尔夫大师赛决赛收视率也有显著增长，今年的收视率增长了 36%，达到 1300 万。
Cable gained 0.5 share points compared to March to represent 24.5% of total TV watch-time this month. ESPN’s coverage of the NFL Draft on April 24 averaged 6.4 million viewers and was the most watched cable telecast in April, while FOX News Channel’s The Five represented the next nine of the top ten telecasts. The first round of the NBA playoffs also contributed to cable sports gains this month, with ESPN and TNT hosting five games apiece and averaging 3.1 and 2.8 million viewers, respectively.
* The approach of extending streaming subscriptions through other streaming services is relevant to statistics in The Gauge™. Under most circumstances, a streaming platform’s viewing credit is based on where a streaming program is viewed, while a streaming program’s viewing total is independent from the app through which it is viewed. For example, WBD’s Max is available via a Hulu bundle as well as within The Roku Channel and others more recently.
2025 年 4 月的区间包括 2025 年 3 月 31 日至 2025 年 4 月 28 日。尼尔森的报告遵循广播日历，测量周为周一至周日。
关于量具
测量仪 is Nielsen’s monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include 媒体分销商仪表, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
新闻联系人
劳伦-帕布斯特
