May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the international Eurovision Song Contest. It’s no surprise, then, that Polish viewers spent an average of 3 hours and 50 minutes daily in front of their TV screens, precisely the same amount as in April 2025. However, compared to May of the previous year, this marked a significant increase of 18 minutes per day on average (up from 3 hours and 32 minutes).
In traditional television, the Eurovision Song Contest broadcast, the Polish series M jak miłość, and the festival Sopocki Hit Kabaretowy – Idź na całość garnered the most viewers’ attention. Among the top 10 programs were also the presidential debates broadcasts, held on May 9th and 12th. The most-watched TV stations were TVP1, Republika, and Polsat.
Streaming’s share of total TV screen viewership reached 9.4%, a 0.1% increase compared to April 2025. YouTube maintained its leading position with a 2.2% share, while Netflix saw growth, reaching 1.7% of total TV screen viewership. Additionally, services like Player and Canal+ also experienced an increase, contributing to the overall rise in streaming’s share of total viewership.
关于量具
The Gauge™ 的创建旨在为媒体行业提供主要电视传播平台的电视使用情况月度分析。尼尔森于 2021 年 5 月在美国发布了第一版 The Gauge™。
关于 Gauge™ 方法
这些数据来自尼尔森的单一来源小组，包括 3,500 个家庭和近 9,700 名小组成员。Gauge™：波兰基于每月 AMR（平均分钟收视率）观众份额数据。数据针对 4 岁以上人群，分为有线电视、卫星电视、地面电视（包括线性电视和 7 天以内的时移电视）以及流媒体收视率（OTT 平台上的电视台直播流媒体收视率被归类为流媒体收视率）。其他 "类别包括未识别内容的收视率。
尼尔森波兰公司采用方法比较法创建了这一版本的 The Gauge™。
