八月，暑假的最后一个月，电视屏幕前花费的时间趋于稳定。数据显示，波兰观众平均每天看电视 3 小时 31 分钟。这一结果仅比 2025 年 7 月（3 小时 32 分钟）低一分钟，与 2024 年 8 月相同。
This period was rich in significant sports and political events that drew viewers to traditional channels. As a result, in August, viewership of traditional television remained stable, while a slight overall decrease in screen time was attributed to streaming. The most-watched programs included Fakty (flagship newscast of TVN), volleyball matches (Polsat Sport and Polsat), a concert celebrating the anniversary of the Warsaw Uprising (TVP1), and the coverage of President Nawrocki’s inauguration (TV Republika). Among traditional TV stations, viewers most often watched TVP1, Republika, and Polsat.
After a historic July, the share of streaming in total TV screen time saw a decrease in August, both in viewing time and in the number of viewers, returning to a level of 9.7%, which is analogous to June 2025. Among streaming platforms, varied results were observed. YouTube’s share dropped to 2.2% (from 2.4% in July), while Netflix saw an increase, reaching 2.0% (0.2% more than in July). Additionally, Pilot WP, Canal+, and HBO Max recorded the biggest increases for the month.
关于量具
The Gauge™ 的创建旨在为媒体行业提供主要电视传播平台的电视使用情况月度分析。尼尔森于 2021 年 5 月在美国发布了第一版 The Gauge™。
关于 Gauge™ 方法
这些数据来自尼尔森的单一来源小组，包括 3,500 个家庭和近 9,700 名小组成员。Gauge™：波兰基于每月 AMR（平均分钟收视率）观众份额数据。数据针对 4 岁以上人群，分为有线电视、卫星电视、地面电视（包括线性电视和 7 天以内的时移电视）以及流媒体收视率（OTT 平台上的电视台直播流媒体收视率被归类为流媒体收视率）。其他 "类别包括未识别内容的收视率。
尼尔森波兰公司采用方法比较法创建了这一版本的 The Gauge™。
