新闻中心 >

尼尔森更新超级碗LIX覆盖人数至1.718亿观众

1 minute read | February 2025

NEW YORK - February 5, 2026 - Nielsen has updated the reach final number for The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and streamed on Tubi and NFL digital properties. The updated reach number is 171.8 million viewers. 

According to revised data leveraging Nielsen’s 大数据 + 小组 “Reach” methodology, Super Bowl LIX reached a 171.8 million unique viewers who watched the game for at least 1 minute*. 

As previously announced, Super Bowl LIX also averaged a record high 127.7 million viewers on February 9, using the Average Minute Audience Metric across the entirety of the game, using Nielsen’s Panel only metric. 

尼尔森大数据+家庭外覆盖率(2岁及以上人群)。

*This is a change from the 191.1 million reach number Nielsen announced in March, 2025. The number reported did not accurately reflect the reach that was updated once we reviewed all lineup and audio encodings.

关于尼尔森 

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上Instagram).

新闻联系人

Jake Urbanski, Nielsen 
Jake.Urbanski@Nielsen.com