天空电视台和新西兰电视台支持尼尔森成为新合作关系下的新西兰电视测量提供商

Auckland, New Zealand – 19 August 2025: Nielsen, a global leader in audience measurement, data, and analytics, is pleased to announce a two-year extension for TV measurement services in New Zealand, effective from July 2025 through until June 2027. 

此次续约再次确认了尼尔森与新西兰电视广播集团（包括新西兰电视台（TVNZ）和天空网络电视台（包括天空自由电视台，前身为华纳兄弟新西兰探索频道））之间的持续合作关系。

协议的延长不仅延续了尼尔森在新西兰提供全面受众测量服务的长期承诺，同时也彰显了尼尔森与广播公司团队之间的通力合作。 

Monique Perry, Managing Director of Nielsen Pacific, said: “It’s such a win for the New Zealand media market that Nielsen continues to serve broadcasters like Sky and TVNZ. We’ve been a trusted partner for years, and that trust has only deepened with this renewed partnership. Nielsen’s globally recognised measurement services – a gold-standard for precision and reliability – enable New Zealand media to confidently navigate and capitalise on shifting audience trends.”

Ben Gibb, Think TV Chair, added: “This ongoing investment in TV measurement highlights that for New Zealand Broadcasters, independent and robust measurement continues to be crucial in ensuring transparency and trust in the market, enabling informed trading decisions.”

Scott Gillham, Nielsen’s Executive Director of Media Pacific said: “This renewed partnership is a testament to the exceptional quality and industry-leading standards Nielsen consistently delivers in audience measurement. With the introduction of new streaming tools, we’re excited to further elevate our offerings, providing unparalleled clarity and depth of insight for our valued partners in the market.”

关于尼尔森

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com 并在社交媒体（Twitter、LinkedIn、Facebook 和 Instagram）上与我们联系。

关于思维电视台

ThinkTV exists to champion the marketing power of advertising on TV. Dedicated to helping advertisers and their agencies get the best out of today’s multi-platform TV, we believe in the reach, value, and effectiveness of TV to build brands and drive business results – and we have the data to prove it. 

在ThinkTV，我们的工作是帮助品牌和企业了解如何优化其电视广告并获得最佳效果。为此，我们提供知识、数据和统计资料以及专家意见，帮助营销人员深入了解媒体决策过程。 

我们专注于研究、最佳营销实践以及推动当今电视广告市场发展的技术变革。从了解参与度和注意力、分享知识到赞美广告创意，我们倡导并推广电视广告的力量和价值。

ThinkTV成立于2018年，致力于帮助电视广告继续成为营销人员引人注目的渠道，并推广其非凡的商业利益。 

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