ReachTV 与尼尔森合作对机场体育直播和原创内容进行广告测量

通过Nielsen ONE Ads，广告商和广告代理公司首次可以直接将 ReachTV 上的广告活动绩效与其他发行商的跨屏绩效进行比较

NEW YORK – April 14, 2025 – ReachTV, the home of live sports and TV for 50+ Million travelers a month, and 尼尔森, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad performance across 90+ airports in the U.S. With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming. ReachTV will also integrate Nielsen Media Impact, so buyers can build more effective media plans, connect with the right audience, and improve return on media investment.

Capturing traveler audience engagement across platforms like ReachTV is critical to understand what audiences are watching wherever they are. Nielsen is uniquely positioned to deliver cross-media measurement via Nielsen ONE, providing the industry with the most comprehensive, trusted insights on audience reach.

“ReachTV offers a very unique and desirable audience for brands, reaching people on the move among our 2400+ gates and 750+ venues in airports and 500M+ mobile/connected devices. As consumers watch live sports and original content throughout the airport journey – from a restaurant, to the gate, to the in-flight experience via wifi, Nielsen is capturing our ‘on the move’ audience to be discoverable as digital monetizable inventory, through an innovative integration between our services. This first to market service empowers advertisers to understand our audience, leverage cross-media engagement, and maximize media investment through effective planning and share shift analysis,” said Paul Krasinski, Chief Strategy Officer of ReachTV. 

"在不断发展的数字环境中，选择比以往任何时候都多，广告商必须能够快速发现、评估、规划和高效执行与消费者的个性化互动。尼尔森首席营收官阿米尔卡-佩雷斯（Amilcar Perez）表示："将ReachTV整合到Nielsen ONE Ads中，将打开消费者拼图的重要一环，提供旅游消费者受众亟需的清晰度，最终帮助广告主在规划和衡量跨平台及出版商营销活动时做出最明智的决策。

尼尔森不断创新，无论消费者在哪里观看内容和广告，都能对其进行测量。尼尔森的测量由来自个人面板的个人级数据提供支持，并以业内规模最大的大数据足迹和覆盖范围最广的数字、线性、流媒体和 CTV 为后盾。

关于 ReachTV

ReachTV is a free ad-supported streaming television network with more than 50 million viewers per month. The network is distributed in 750 venues, serving 2,400 airport gates, and 500,000 hotel rooms across North America. ReachTV brings together tech, data and storytelling to offer viewers a new connected media experience with shopability, featuring a rich library of live sports, and premium original content. ReachTV’s current content partners include the NFL, the NBA & WNBA, TikTok, LIV Golf, ACC Football, ACC Men’s & Women Basketball, Variety, Hollywood Reporter, Business Traveler, Billboard, Nexstar Media’s CW Network, Stage Access, Drone Racing League, the Harlem Globetrotters, Brinx.TV, and more.

关于尼尔森

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).

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