Podscribe 利用尼尔森指定市场区域® 数据增强受众报告能力

尼尔森专有的 DMA® 洞察力将为 Podscribe 用户提供市场上最相关、最清晰的地理受众数据。

NEW YORK – September 25, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that Podscribe, an independent measurement and verification platform for podcast and audio advertising, will license Nielsen’s proprietary Designated Market Area® (DMA) data and integrate it into its reporting capabilities. By leveraging Nielsen’s standardized DMA® information, which spans 210 media markets across the country, Podscribe will empower its users with the most clear-cut geographical audience data relevant to both buyers and sellers in the digital audio space.

尼尔森DMA®洞察力是数据驱动型广告生态系统的关键组成部分，在整个媒体行业得到广泛应用。这些数据可帮助媒体购买者最大限度地发挥其地理定向广告的影响力，并帮助媒体销售者准确评估其库存，以展示其内容的真实覆盖范围和参与度。

整合尼尔森的数据还将使 Podscribe 用户能够：

• 按媒体市场访问本地化广告定位和报告。
• 支持按地理市场划分的内部和第三方数据。
• 将基于位置的受众地图标准化。

“Integrating Nielsen DMA® data is a significant step forward for Podscribe and our commitment to delivering the most accurate and reliable analytics to our users,” said Pete Birsinger, CEO/Founder, Podscribe. “This partnership ensures that our buyers and sellers have access to standardized and trusted geographic market definitions, enabling more effective localized ad targeting and streamlined reporting across the board.”

This collaboration reinforces Podscribe’s dedication to providing cutting-edge solutions that enhance transparency and efficiency in the digital audio advertising landscape.

"Podscribe与尼尔森的合作强调了在所有数字音频印象中实现全行业标准化的重要性，"尼尔森音频总监Rich Tunkel说。"使用最新的尼尔森本地市场数据，可以在所有媒体平台上实现一致的评估和可比性，并获得有效和高效的结果"。

关于 Podscribe

Podscribe is the leading independent podcast and audio advertising measurement platform, trusted by brands, agencies, and publishers to verify, attribute and optimize audio campaigns. With best-in-class measurement and analytics, Podscribe makes it easy to qualify ad performance, verify placements, and uncover insights that drive smarter decisions. Whether you’re scaling a brand campaign or proving value to advertisers, Podscribe turns audio into clear, measurable results. Learn more at www.podscribe.com and connect with us on LinkedIn.

关于尼尔森

尼尔森是受众测量、数据和分析领域的全球领导者。通过了解人们及其在所有渠道和平台上的行为，我们为客户提供独立的、可操作的情报，使他们能够与全球受众建立联系并进行互动--无论是现在还是未来。

For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).

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