尼尔森报告了哥伦比亚广播公司和派拉蒙+系列近期的主要收视里程碑
NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion to inform advertising, programming and licensing strategies.
尼尔森首席执行官 Karthik Rao 和哥伦比亚广播公司总裁兼首席执行官、派拉蒙全球联合首席执行官 George Cheeks 今天宣布了这一消息。
“We are thrilled to resume our partnership with Paramount, as their leaders continue to build one of the strongest brands in entertainment,” said Rao. “Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos. As Paramount continues its evolution into a next-generation media company, we’re proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount and all of our joint advertising partners.”
"派拉蒙和尼尔森致力于应对电视多平台的未来，以造福我们所有的利益相关者。卡蒂克（Karthik）和他的团队将继续满足我们所有平台的市场需求，我们非常高兴能够加强和振兴我们与长期合作伙伴的合作关系，"奇克斯（Cheeks）说。"今天报道的派拉蒙全球公司在收视率方面的胜利只是我们期待与尼尔森合作取得的众多成功之一，我们将共同开创这一新的未来。
Paramount hit a number of recent ratings milestones. CBS’ broadcast of the AFC Championship Game on January 26 averaged 57.7 million viewers, setting the all-time record for the AFC and the largest overall conference championship in fifteen years. CBS coverage of the 2024 NFL regular season included three of the top five NFL games in October; the highest rated game (27.5 million viewers) in the November interval; and two of the top five in a hotly contested December. As the broadcast season swung into action this fall, CBS again established itself as a leader in broadcast dramas, building on its track record to develop new franchises. Tracker came back for its second season and took the crown as the top drama program in October (11.3 million average viewers), November (11.6 million) and December (10.8 million). Even more impressive is the stable of successful drama titles including this season’s breakout new hit, the reimagined Matlock, which came in a close second to Tracker in all three months and was joined by FBI, Elsbeth, 海军罪案调查处, and the farewell season of Blue Bloods in the top 10 every month this fall. The total viewing time by Americans of CBS dramas across the fourth quarter of 2024 topped 50 trillion viewing minutes, which approaches 100,000 years of viewing, more than any other broadcast network.
Paramount+ also experienced major success in 2024 with original series Lioness, 塔尔萨国王, and one of the most talked about shows of the season, 土地管理人, which has given the platform its first billion-minute (in a week) performer. The three titles have all appeared in the Nielsen Streaming Top 10 simultaneously in multiple weeks this fall, another first for the platform. Paramount also earned wins for its multi-platform strategy. In 2024, the most-watched new dramas across broadcast and streaming combined were Tracker, with 26.07 billion minutes viewed (CBS, Paramount+, Hulu) and Elsbeth, with 14.94 billion minutes viewed (CBS, Paramount+).
The deal comes on the heels of a number of Nielsen innovations. On February 3, Nielsen announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution.
关于派拉蒙
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount’s portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry’s most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
联系方式
Jake Urbanski, Nielsen Communications (jake.urbanski@nielsen.com)
Carole Robinson, Nielsen Communications (carole.robinson@nielsen.com)
Justin Dini, Paramount Communications (Justin.dini@paramount.com)
Bridget Darcey, Paramount Communications (Bridget.Darcey@paramount.com)
