新的覆盖率和到达率指标将于 2025 年 2 月开始使用，并将纳入超级碗 LIX 的收视率中
New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population, up from 66% coverage last year. This level of coverage has never been available before.
从 2025 年 1 月 27 日开始，在 2025 年 2 月的测量区间内，将这一扩大的覆盖范围纳入全国电视指标。从 2 月 3 日开始，覆盖范围和频率指标也将包括户外广告，从而全面了解独特观众的收视情况。在尼尔森的隔夜收视率和 "大数据+面板 "收视率中，FOX*的 "超级碗 "收视率将包括最新的户外广告收视率。
"尼尔森首席执行官卡尔蒂克-拉奥（Karthik Rao）表示："尼尔森将继续与我们的行业一起创新和调整。"我们每天都在努力工作，以更好地捕捉人们正在观看的内容和地点。电视的传播力是毋庸置疑的，通过此次户外拓展，我们可以更准确地为业界提供最全面的收视人群信息。
户外收视观众对于体育和赛事直播节目至关重要，因为全国各地的家庭、酒吧、餐馆和酒店的公共收视对于大型体育赛事尤为普遍。尼尔森是唯一一家能够为直播节目提供精确的家庭内外测量的测量提供商。此外，尼尔森的人员面板使其成为唯一一家能够最准确地测量不同受众的公司。
The update ensures that Nielsen is representing all out-of-home viewing by people, including in more rural parts of the country. It is made possible by increased adoption of wearable devices for members of Nielsen’s persons panel, which was recently re-accredited.
OOH expansion is the latest innovation and milestone for Nielsen. In January 2025, the company was accredited for Big Data + Panel measurement, which represents its biggest measurement enhancement in a generation. This followed accreditation for a first-party live streaming solution in November 2024. Nielsen is the leader in audience measurement, trusted by clients across all of TV and advertising. Nielsen’s ratings and rankings – for linear TV, the Nielsen Streaming Top 10 and The Gauge – are the trusted sources of truth for the industry.
OOH expansion is the latest innovation and milestone for Nielsen. In January 2025, the company was accredited for Big Data + Panel measurement, which represents its biggest measurement enhancement in a generation. This followed accreditation for a first-party live streaming solution in November 2024. Nielsen is the leader in audience measurement, trusted by clients across all of TV and advertising. Nielsen’s ratings and rankings – for linear TV, the Nielsen Streaming Top 10 and The Gauge – are the trusted sources of truth for the industry.
OOH expansion is the latest innovation and milestone for Nielsen. In January 2025, the company was accredited for Big Data + Panel measurement, which represents its biggest measurement enhancement in a generation. This followed accreditation for a first-party live streaming solution in November 2024. Nielsen is the leader in audience measurement, trusted by clients across all of TV and advertising. Nielsen’s ratings and rankings – for linear TV, the Nielsen Streaming Top 10 and The Gauge – are the trusted sources of truth for the industry.
*可通过 FOX、FOX Deportes、Tubi、Telemundo 和 NFL 数字媒体观看 LIX 超级碗比赛。
关于尼尔森
尼尔森是受众测量、数据和分析领域的全球领导者。通过了解人们及其在所有渠道和平台上的行为，我们为客户提供独立的、可操作的情报，使他们能够与全球受众建立联系并进行互动--无论是现在还是未来。
对于广告商、代理商和出版商而言，尼尔森最近扩展了Nielsen ONE ，除了先进的受众、规划和测量功能外，还包括结果功能。尼尔森的测量由来自 120 多万个人面板的个人级数据提供支持，并以业内最大的大数据足迹和最广泛的数字、线性、流媒体和 CTV 覆盖范围为后盾。
Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
联系方式
Jake Urbanski，尼尔森传播公司
