2025 年第一季度，72.4% 的电视收视内容包含广告
尼尔森行业领先技术：流媒体计量器（Streaming Meter）为流媒体平台评级（Streaming Platform Ratings）的更新提供了关键数据
NEW YORK – May 1, 2025 – Nielsen, a global leader in audience measurement, data and analytics, has launched The Ad Supported Gauge—a new extension of 测量仪. The new quarterly report provides the most comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies will have an essential view of opportunities to connect with consumers across ad-supported platforms ahead of the 2025 TV Upfronts.
2025 年第一季度，72.4% 的电视观看是在广告支持平台上进行的，而无广告平台则为 27.6%。"传统电视"（有线电视和广播电视）并列约占 29%，占广告支持电视总数的 58%。
“Every day our clients use our data to make informed decisions about their business. As we head into the Upfront, this ad supported layer to our industry defining Gauge report provides deeper levels of analysis to help guide advertising strategies,” said Karthik Rao, CEO of Nielsen.
尼尔森流媒体平台收视率（Streaming Platform Ratings）利用流媒体计价器（Streaming Meter）进行了改进，使新的洞察力成为可能。广告支持度量表》每季度发布一次，下一期将在秋季电视季到来之前发布。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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萨拉-穆拉托雷 sarah.muratore@nielsen.com
