Nielsen ONE 计划统一数据，使买卖双方都能以前所未有的精确度接触受众
Mexico City, August 5th, 2025. Nielsen, a global leader in audience measurement, data, and analytics, announced the launch of Nielsen ONE Planning in Mexico. The country is the second market to adopt this innovative solution, empowering the industry to develop comprehensive and optimized media plans to reach specific target audiences, all within a single platform which features an intuitive user interface.
Nielsen ONE 平台是下一代跨媒体计划工具，涵盖了线性和数字平台的重复信息，客户将能够优化其媒体计划，快速确定哪种媒体组合最能触及目标受众。
N1P 为两个主要市场受众带来了明显的好处：
针对购买方（代理商和广告商）
广告公司和广告客户现在可以更有信心地规划、优化和衡量他们的广告活动。Nielsen ONE Planning 使他们能够快速确定理想的媒体组合，以触及所需的受众，确保将投资用于真正产生影响的方面。该平台提供了一个直观的用户界面，简化了有效媒体计划的创建过程，重点关注真实受众。
销售方（出版商和平台）
媒体所有者和内容平台将获得精确了解其内容和受众覆盖人群的能力。这使他们能够更有效地向广告商展示其渠道的价值，优化其销售和货币化战略。
“Creating multimedia plans and measuring campaign success with consistent, reliable data in a single user interface is part of Nielsen’s substantial evolution aimed at supporting and facilitating the media industry with strategic planning that reaches real people, not just devices and screens,” commented Sabrina Balhes, Leader of the Agency Vertical at Nielsen Latam.
以技术整合和内容消费渠道多样化为标志的媒体生态系统的演变，为品牌以近乎个性化的方式与消费者建立联系创造了创新空间。因此，尼尔森通过Nielsen ONE 策划为行业提供支持，确保他们的计划考虑到所有媒体，并以精确的数据驱动信息为投资提供支持，从而产生有影响力的结果。
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
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