Mexico City – May 15, 2025 - Nielsen, the global leader in audience measurement, data, and analytics, announced the expansion of its streaming measurement panel from 900 to 1,650 households. This enhanced panel will be used to generate “The Gauge Mexico”, a monthly report breaking down TV consumption into four viewing categories: Broadcast TV, Pay TV, Streaming, and Other. Data from this expanded sample will be reflected in the May release.
样本数量的增加使墨西哥不同人口群体的代表性更加准确和强大。有了更多的家庭参与，数据的代表性和测量的准确性都得到了显著提高。
通过提高样本的稳健性，尼尔森可以对流媒体内容的消费习惯进行更深入、更详细的分析，并识别特定人群的受众模式。它还将加强对长期趋势的跟踪，使行业参与者能够预测消费者行为的变化并积极调整战略。
这些由业界最先进的家庭被动流媒体测量技术提供支持的受众测量改进措施，将为利益相关者提供可信度更高的结果，这对于做出明智的决策至关重要。
Access The Gauge Mexico at: www.nielsen.com/es/?s=the+gauge+mexico
关于尼尔森
Nielsen shapes the world’s media and content as the global leader in audience measurement, data, and analytics. By understanding people and their behaviors across all channels and platforms, we provide clients with independent, actionable intelligence to connect and engage with audiences—today and in the future. Nielsen operates in over 55 countries worldwide.
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利塞特-V-曼都哈诺 lisset.vega@nielsen.com
