Big Data + Panel Provides More Accurate Measurement
Data Than Ever Before
新的 "大数据+小组 "排名将向新闻界发布
New York – September 2, 2025 – With the start of the broadcast and football seasons this month, Nielsen today shared several updates for reporters covering TV, as the industry is adopting Nielsen’s enhanced 大数据 + 小组 methodology. Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel, which provides the most-accurate TV measurement to date. For more on Big Data + Panel, watch this video.
"尼尔森首席执行官卡尔蒂克-拉奥（Karthik Rao）表示："大数据+面板收视率的结合标志着行业的进步。"将尼尔森家庭值得信赖的历史测量与数以百万计的大数据输入相结合，为我们提供了有史以来最准确的数字。我们为客户服务并与客户合作开发了这一先进的测量技术。我们很荣幸能与他们合作，为新一季提供这些数据。
Updated Press Policy
As of September 1, Nielsen’s Press Policy outlines that all press claims by broadcasters, networks and streamers should be based on Big Data + Panel. Due to the fact that Big Data + Panel data is generally delivered to Nielsen clients two to three days after a premiere, there is an exception to the press policy for single day events. If a client chooses to send next day claims to press, these should be sourced as “Nielsen Preliminary Data.” The Big Data + Panel update will be treated as a final number for press claims.
Nielsen.com Rankings
While the majority of Big Data + Panel ratings news will come directly from clients, Nielsen is also updating its press website and client portal to reflect the new methodology. Starting October 1, the page will include the following weekly rankings with Big Data + Panel: Broadcast Programs; Broadcast Network Averages; Cable Programs; Cable Network Averages; Syndication Programs; Sports Events; and Total Scheduled Programming. These rankings will start with the official beginning of the Broadcast season on September 22. The data for the week of September 22 will be available on October 1.
Nielsen Data: By the Numbers
Nielsen is the leading measurement provider for TV ratings and live sports, holding current deals with all major broadcasters, streamers and professional sports leagues. Big Data + Panel was widely adopted by the vast majority of broadcasters and agencies as currency for the 2025 Upfront. Here’s an overview of the level of data Nielsen measures:
- 公司每天向客户提供超过 100 TB 的数据。
- 在典型的一个月中，尼尔森测量的所有流媒体应用程序的观看时长超过 1 万亿分钟。
- 尼尔森的 "大数据+面板 "包括来自机顶盒和智能电视的测量数据，覆盖4500万个家庭和7500万台设备。
- 尼尔森的人员面板由全美 42,000 多个家庭和 100,000 多人组成，是迄今为止国内同类面板中最大的。
- After scaling its Out of Home measurement to cover all of the U.S. earlier this year, Nielsen is actively recruiting an additional 8,600 out of home panelists to further enhance measurement.
- Every month, Nielsen releases The Gauge 和 Media Distributor Gauge, the trusted sources of truth for the share of time spent across TV.
- Every week, the company shares its Nielsen Streaming Top 10, the defining list of top streaming TV shows and movies.
- Every quarter, Nielsen releases The Ad Supported Gauge, providing the most comprehensive look at the portion of TV that delivers advertising across broadcast, cable and streaming.
关于大数据 + 小组
Big Data + Panel National TV Measurement combines Nielsen’s unique, high-quality representative panel measurement with data from cable, satellite set-top boxes and smart TVs across 45 million households and 75 million devices. Nielsen is also incorporating first-party data from participating streaming services to help measure audiences for live streaming events. These are massive datasets that capture TV viewing at the device level.
大数据+面板推动了尼尔森生态系统和合作伙伴系统中的规划和测量工作，实现了跨平台的大规模高级受众。这种测量创新可用于支持媒体行业的广告规划和购买之外的工作，为内容编程和许可决策以及电视分销交易的承载费用提供依据。
大数据+面板 "延续了尼尔森的创新和现代化记录。除了将 "大数据+面板 "测量推向市场，尼尔森还扩大了全国电视户外测量。尼尔森还是流媒体测量领域的行业领导者，其流媒体内容收视率（Streaming Content Ratings）（为尼尔森的流媒体十强提供数据）和流媒体平台收视率（Streaming Platform Ratings）（为The Gauge 和Media Distributor Gauge提供流媒体数据）等产品得到广泛采用。
关于尼尔森
尼尔森是受众测量、数据和分析领域的全球领导者。通过了解人们及其在所有渠道和平台上的行为，我们为客户提供独立的、可操作的情报，使他们能够与全球受众建立联系并进行互动--无论是现在还是未来。
For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
联系方式
Lauren Pabst, Nielsen Communications lauren.pabst@nielsen.com
Carole Robinson, Nielsen Communications carole.robinson@nielsen.com
