Partnership brings Nielsen ONE measurement activation directly into XR’s advertising delivery platform.
December 18, 2025 – Nielsen, a global leader in audience measurement, data and marketing intelligence, and XR (Extreme Reach), the leading platform for powering advertising operations, today announced a new collaboration aimed at driving greater interoperability, simplicity and ease of use for marketers and agencies by enabling Nielsen ONE measurement via XR’s ad server.
Producing advertising creative and launching cross-platform campaigns has become more complex, with hundreds of operational steps now sitting between ad production and delivery. XR’s integration with the Nielsen Tagging API aims to remove that complexity, making it faster and easier for brands and agencies to include Nielsen measurement at the point of campaign activation and delivery. Specifically, application of Nielsen tags to digital campaigns will be automated as part of this new workflow.
XR战略合作高级副总裁李世民表示："我们非常高兴能与尼尔森深化长期合作关系Nielsen ONE 优化XR品牌及代理商广告活动的投放流程。此次合作彰显了XR的使命——凭借世界级的广告资产管理、版权及投放解决方案，并整合业界领先的测量服务，全面革新广告运营模式。"
该集成机制如下：在XR平台内，营销人员现可选择尼尔森作为测量服务商，其广告资源或活动将自动应用Nielsen ONE 标签。此举省去了多个手动步骤并降低了出错概率，使品牌方与代理商能够更快投放活动，并更精准地评估受众影响力。
“We listen closely to our customers and the industry when we innovate, and a real, pressing need for them is ad solutions that remove unnecessary work and friction, which is where we and Extreme Reach can help,” said Nichole Henderson, SVP of Global Measurement & Outcomes Product at Nielsen. “Solutions like these help us improve the overall ad ecosystem as well as make us better business partners to our clients.”
关于尼尔森
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences – now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, 在 Facebook 上 和 Instagram).
关于 (XR) 极致延伸
XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Canada, Europe, Asia, and Australia. Learn more at www.xr.global.
媒体联系方式：
尼尔森
Elaine Wong
elaine.wong@nielsen.com
XR (Extreme Reach)
Salvatore Tuzzeo
sal@fabricmedia.net
